Vancouver Web Design, Database, Direct & Internet Marketing Company

?hashtag	Similar To Regular Tags, These Are Keywords Associated And Assigned To An Item Of Content With A Hash Mark (#) Attached To The Front Of The Word. Hashtags Make It Easier To Follow A Topic Of Interest Discussed On Twitter
?tweet	The Post/entry Made On Twitter
?twitter Search	A Search Engine That Filters Out Real-time Tweets
“do-good” Networks	Online Communities Aimed At Making The World A Better Place
404 Error	A 404 Error Page Is The Page That A User Lands On When He Has Clicked A Broken Link Within A Website. A Sitemap Is The Best Choice For A Custom 404 Error Page, So That A User Can Navigate To The Desired Page.
800 X 600	Minimum Resolution Of Most Flat Panel Screens.
Above The Fold	The Part Of The Page You Can See Without Scrolling Down Or Over. The Exact Amount Of Space Will Vary By Viewer Because Of Screen Settings. You Often Pay A Premium For Advertisement Placements Above The Fold, Which Will Add To The Costs Of Internet Marketing Services, But May Also Add To Results.
Absolute Link	An Absolute Link Gives A Specific Location Of The Web File Or Document Including How To Go Get The Document, What Server It Comes From, The Directory, And The Actual Document.
Access	The Ability To See What You Are Trying To View Eg. You Can Access A Friend’s Photo But Not Their Profile
Actionscript	A Scripting Language Used In Macromedia Flash. It Is Similar To Javascript.
Ad Click Rate	Sometimes Referred To As Click Through, This Is The Percentage Of Ad Views That Result In An Ad Click.
Ad Clicks	Number Of Times Users Click On An Ad Banner.
Ad View	An Ad View, Synonymous With Ad Impression, Is A Single Ad That Appears (usually In Full View Without Scrolling) On A Web Page When The Page Arrives At The Viewer’s Display. Ad Views Are What Most Web Sites Sell Or Prefer To Sell. A Web Page May Offer Space For A Number Of Ad Views. In General, The Term Impression Is More Commonly Used.
Ad Views (impressions)	Number Of Times An Ad Banner Is Down Loaded And Presumably Seen By Visitors. If The Same As Appears On Multiple Pages Simultaneously, This Statistic May Understate The Number Of Ad Impressions, Due To Browser Caching. Corresponds To Net Impressions In Traditional Media. There Is Currently No Way Of Knowing Whether An Ad Was Actually Loaded. Most Servers Record An Ad As Severed Even If It Was Not.
Address	A Unique Identifier For A Computer Or Site Online, Usually Url For A Website Or Marked With An @ For An E-Mail Address. This Is How Your Computer Finds A Location On The Information Super Highway.
Adsense	Google's Pay-per-click, Context-relevant Program Available To Blog And Web Publishers As A Way To Create Revenue.
Advertising Network	A Group Of Web Sites Which Share A Common Banner Server. Typically A Sales Organization Which Manages The Commerce And Reporting. An Ad Network Has The Ability To Deliver Unique Combinations Of Targeted Audiences Because They Serve Your Banner Or Ad Across Multiple Sites.
Adwords	The Advertiser Program That Populates The Adsense Program. The Advertiser Pays Google On A Per Click Basis.
Affiliate	A Partnership Site That Links To Your Own Site Is Called An Affiliate
Affiliate Marketing	A System Of Advertising In Which Site A Agrees To Feature Buttons From Site B, And Site A Gets A Percentage Of Any Sales Generated For Site B. It Can Also Be Applied To Situations In Which An Advertiser May Be Looking For Marketing Information, Rather Than A Cash Sale. Popular Among Startups With Very Small Marketing Budgets.
Affiliate Network	Cpa Ads For Multiple Retailers Across Multiple Publishers. Eg. Affiliate Window, Tradedoubler
Affiliate Program	An Arrangement In Which A Company Pays You A Percentage Of The Sale For Every Online Customer They Get Though A Link From Your Website To Yours.
Affinity Marketing	Marketing Efforts - Including E-mail Promotions, Banners, Or Offline Media - Aimed At Consumers On The Basis Of Establishing Buying Patterns. (for Example, 'dear Cowpoke, As A Valued Cattle-restraint Equipment Customer, You're Invited The Heifer Holder. Act Now!')
Aggregation	Gathering Information From Multiple Web Sites, Typically Via Rss. Aggregation Lets Web Sites Remix The Information From Multiple Web Sites, For Example By Republishing All The News Related To A Particular Keyword.
Aggregator	A Web-based Tool Or Desktop Application That Collects Syndicated Content.
Ajax	This Is A Technology That Allows A Webpage To Make Small Requests Back To The Server, And Change Page Elements Based On Response Without A Page Refresh.
Akismet	Comment Spam Filter Popular With Wordpress Blogs.
Alerts	Tool To Get A Search Engine To Tell You Whenever A New Page Is Published On The Web Which Includes Your Specific Keyword – Eg. Alert Me Every Time A Blog Refers To “nudge London”
Algorithm	The Term Search Engines Use For The Formulae They Use To Determine The Rankings Of Your Natural Listings. Search Engines Will Periodically Send A Spider Through Your Web Site To View All Its Information. Their Programs Analyze Then Analyze This And Other Data To Value Your Site And Fix Whether Or Not, And How High Or Low Pages On Your Site Will Appears On Various Searches. These Algorithms Can Be Very Complicated (google Alone Currently Uses 106 Different Variables) And Search Engines Closely Guard Their Algorithms As Trade Secrets.
A-list Bloggers	A-list Bloggers Are The Blogging Elite With Heaps Of Daily Blog Posts And Zillions Of Links To Their Blogs
Alt Attribute	Blind People And Most Major Search Engines Are Not Able To Easily Distinguish What Is In An Image. Using An Image Alt Attribute Allows You To Help Screen Readers And Search Engines Understand The Function Of An Image By Providing A Text Equivalent For The Object.
Alt Tags	Html Tags Used To Describe Web Site Graphics By Displaying A Block Of Text When Moused-over. Search Engines Are Generally Unable To View Graphics Or Distinguish Text That Might Be Contained Within Them, And The Implementation Of An Alt Tag Enables Search Engines To Categorize That Graphic. There Is Also Talk That Business Web Sites Will All Be Required To Utilize Alt Tags For All Pictures To Comply With Certain American Disability Act Requirements.
Analytics	Also Known As Web Metrics. Analytics Refers To Collection Of Data About A Web Site And Its Users. Analytics Programs Typically Give Performance Data On Clicks, Time, Pages Viewed, Web Site Paths, And A Variety Of Other Information. The Proper Use Of Web Analytics Allows Web Site Owners To Improve Their Visitor Experience, Which Often Leads To Higher Roi For Profit-based Sites.
Anchor	A Word, Phrase, Or Graphic Image, In Hypertext, It Is The Object That Is Highlighted, Underlined, Or 'clickable' That Links To Another Site.
Anchor Text	The Clickable Text In A Link. The Text Will Usually Give The User An Idea As To What Information The Destination Will Contain.
Anonoblog	A Blog Site Authored By A Person Or Persons Who Don't Publish Their Name.
Api	An Acronym (application Programming Interface) Representing A Computer System Or Application Allowing For Requests To Be Made Of It By Other Programs And Allows For Data To Be Exchanged. Think 'programmable Web'
App	An App Is Simply An Application That Performs A Specific Function On Your Computer Or Handheld Device
Applet	An Application Program Written In Java That Allows Viewing Of Simple Animations On Web Pages.
Application (or Social Application)	Software Served Through A Social Network Obeying Platform Rules And Using User Profile Data Eg. The Honesty Box Application Allows Social Network Users To Anonymously Answer Personal Questions
Application Programing Interface (api)	An Api Is A Documented Interface That Allows One Software Application To To Interact With Another Application. An Example Of This Is The Twitter Api.
Archives	Most Often An Index Page, Often Organizing Posts Or Entries By Either Category Or Date.
Arpa (advanced Research Project Agency)	The U. S. Department Of Defense Agency That, In Conjunction With Leading Universities, Created Arpanet, The Precursor Of The Internet.
Asp (application Server Provider) ; Third	Party Vendors That Develop And Host Internet And Intranet Applications For Customers, Tailoring The Applications To The Customer's Business Requirements And Process.
Asp (application Service Provider)	A Company That Provides Computer Services To It's Clients Through A Network.
Astroturfing	A Fake Grass Roots Push To Generate Buzz Or Interest In A Product, Service, Or Idea. Often This Movement Is Motivated By A Fee Or Gift To The Writer Of A Post Or Comment Or May Be Written Under A Phony Pseudonym.
Atm (asynchronous Transfer Mode)	A High Speed Switching Technique That Uses Fixed-size Cells To Transmit Voice, Data And Video.
Atom	A Popular Feed Format Used For Syndicating Content.
Auditor	Third-Party Company That Tracks, Counts And Verifies Ad Banner Requests Or Verifies A Website's As Reporting System.
Authentication	You Are Who You Say You Are Eg. Finger Print Id, Openid, Passwords
Authenticity	Authenticity Is A Critical Element In Social Media And Social Media Marketing. Being Authentic, Transparent And Human Allows For 'real' Interaction Between People And Enables Discussions About Issues Of Shared Interest. Being Authentic Also Allows An Institution To Have Personality.
Authorisation	You Are Allowed To Perform The Action What You Are Trying To Do.
Autoresponder	A Computer Program That Automatically Answers E-Mail Sent To It And Can Send Follow Up Prewritten Emails At Scheduled Intervals To Prospects.
Avatar	These 2- Or 3-d Customized Computer Representations Of People Are Also Referred To As 'icons' Or 'buddy Icons' When Used On Instant Messenger. Second Life Is An Online Virtual Community Of Avatars.
Avg. Page Views	The Average Number Of Pages Each Visitor Sees Within A Single Session. Higher Values When Combined With A Long Visit Length Indicate Users Read Lots Of Content. High Values With Short Visit Length Indicate Visitors Are Clicking Around But Not Reading.
Avg. Time On Site	The Average Amount Of Time In Seconds Visitors Spend On The Site. This Is A Measurement Of How Effective You Are At Holding On To Visitors Once They Have Reached Your Site. When This Number Is Low, You Should Consider What Those Visitors Were Looking For, And Why They Failed To Find It On Your Site.
B2b Social Media	Refers To The Various Channels Of The Social Web (blogs, Social Networks, Wikis, Etc.) As They Pertain To Business-To-business Interactions. B2b Social Media Also Refers To How Prospects, Customers And Businesses Use The Social Web To Research, Listen, Communicate And Engage With Each Other Through The Exchange Of Content.
Back Channel	Communications Are Private Emails Or Other Messages Sent By The Facilitator Or Between Individuals During Public Conferencing. They Can Have A Significant Effect On The Way That Public Conversations Go
Backbone	Is Your Core Network Infustructure. Typically Used In Reference To How You Connect To The Internet But In A Large Corporate Or Service Provider Environment The Backbone Includes All Elements Of Your Network Not Used To Connect To The End-points. For Example Core Switches Or Routers Which Exchange Data Between Other Switches And Routers.
Backlinks	Links From Other Web Sites Pointing To Any Particular Page On Your Site. Search Engines Use Backlinks To Judge A Site’s Credibility; If A Site Links To You, The Reasoning Goes, It Is In Effect Vouching For Your Authority On A Particular Subject. Therefore, Link Building Is An Incredibly Important Part Of Search Engine Optimization. How Many Links, The Quality Of The Sites Linking To You, And How They Link To You All Are Important Factors. Also Called Inbound Links.
Backtype	Backtype Is A Social Media Analytics Company That Helps Companies Measure Their Social Engagement. Previously The Service Started As A Blog Comment Search Engine.
Badge	An Image, Usually Squared And Displayed On A Blog, Which Signifies The Blogger’s Participation In An Event, Contest, Or Social Movement
Bandwidth	The Amount Of Information That Can Be Transmitted Over Communications Lines At One Time. The Higher The Bandwidth, The Faster The Web Page Loads. Limited Bandwidth Is The Main Reason For Keeping Pictures Small. Just As It Seems We Will Never Have Fast Enough Computers, It Feels Like We Will Never Have Enough Bandwidth. The Amount Of Research And Development Money Being Thrown At This Problem Should Yield Surprising Results Before Long.
Banned	When Pages Are Removed From A Search Engine’s Index Specifically Because The Search Engine Has Deemed Them To Be Violating Their Guidelines. Although Procedures Are Starting To Loosen Up Somewhat, Typically A Search Engine Will Not Confirm To You That Your Site Has Been Banned Or Why It Has Been Banned. If You Knowingly Did Something Against The Rules (written Or Unwritten) That Got Your Site Banned, You Can Probably Clean Up Your Act And Get Back In The Game. We Hear Stories, Though, From Time To Time Of Companies Hiring Search Engine Optimization Companies That Deliver Great, Fast Results, Leave Town, And Then Their Web Site Mysteriously Disappears From The Rankings. Thye
Banner Ad	A Banner Is The Small Boxed Message That Appears Atop Commercial Websites (usually The Home Page) Or On The First Page Of An E-zine - And Are Usually Hotlinked To The Advertisers Site.
Banners	Picture Advertisements Placed On Web Sites. Such Advertising Is Often A Staple Of Internet Marketing Branding Campaigns. Depending Upon Their Size And Shape, Banner Ads May Also Be Referred To As Buttons, Inlines, Leaderboards, Skyscrapers, Or Other Terms. When Using Specifics, Banner Ads Refer To A 468×60 Pixel Size. Banner Ads Can Be Static Pictures, Animated, Or Interactive. Banner Ads Appear Anywhere On A Site – Top, Middle, Bottom, Or Side. Banner Costs Vary By Web Site And Advertiser; Two Of The Most Popular Pay Structures Are Cost Per 1,000 Impressions (cpm) And Flat Costs For A Specified Period Of Time.
Bbs (bulletin Board System)	Software That Enables Users To Log Into E-Mail, Usenet, And Chat Groups Via Modem.
Behavioral Targeting (bt)	An Area Of Internet Marketing Becoming Increasingly Refined, Behavioral Targeting Looks To Put Ads In Front Of People Who Should Be More Receptive To The Particular Message Given Past Web Behavior, Including Purchases And Web Sites Visited. The Use Of Cookies Enables Online Behavioral Targeting.
Berners-lee, Tim	The Original Designer Of World Wide Web Software At Cern, In Geneva, Switzerland, In 1990, Tim Berners-lee Put His Creation On The Internet The Following Year. While Others Reap Millions From The Web, He Receives Only Accolades. 'if I Tried To Cash In, There Might Not Be A Web As We Know It.' He Is Now At Mit Guiding The World Wide Web Consortium, Which Includes Over 120 Companies.
Beta	This Term Has Migrated From Computer And Software Development, And Is Usually Used As 'beta Site.' It Means Test Site Or Test Version. Beta Is Not The Final Version Of A Product Or Website, But It's Close Enough To Show In Public And Work The Bugs Out.
Bit.ly	Bit.ly Is A Free Url Shortening Service That Provides Statistics For The Links Users Share Online. Bit.ly Is Popularly Used To Condense Long Urls To Make Them Easier To Share On Social Networks Such As Twitter.
Biz Blogs	Blogs That Are Written By Companies And Organisations Are Known As Business Blogs And Are A Great Way To Communicate With Your Customers, Partners And Employees
Black Hat Seo	The Opposite Of White Hat Seo, These Search Engine Optimization, Or Seo, Tactics Are (attempted) Ways Of Tricking The Search Engines To Get Better Rankings For A Web Site. If Not Immediately, Using Black Hat Methods Will Eventually Get Your Site Drastically Lower Rankings Or Banned From The Search Engines Altogether. While There Are Completely Legal And Ethical Techniques You Can Use To Improve Rankings, If You Design And Market A Web Site Mostly For Humans And Not For The Search Engines’ Spiders, You Should Be Okay.
Bliki	A Blog That Can Be Edited By Readers Or An Agreed Group Of Collaborators A Combination Of A Blog And A Wiki
Blip.tv	Blip.tv Is A Online Video Sharing Site That Provides A Free And Paid Platform For Individuals And Companies Who Host An Online Video Show.
Block List	A Collection Of Names Or Addresses That Do Not Have Permission To Access A Given Resource. This Is Also Called A Black List.
Blog	Originally Short For 'weblog', A Blog Is Just A Web Page That Contains Entries In Reverse Chronological Order, With The Most Recent Entry On Top. But Blogging Has Taken Off Because The Explosion In Blogging Software And Services -- Like Blogger, Typepad And Wordpress -- Has Turned Blogging Into One Of The Easiest Ways For People To Maintain A Constantly Updated Web Presence. In Addition To The Classic Text Blog, We Now Have Photo Blogs (consisting Of Uploaded Photos), Audio Blogs (a.k.a. 'podcasts') And Video Blogs (which Consist Of Regularly Uploaded Video Files).
Blog Digest	A Blog Digest Reports On, And Summarises, Other Related Blogs On A Daily Basis
Blog Marketing	An Online Marketing Tactic By Utilizing A Web Log On Which To Communicate Industry News, Product Announcements And Company Profiles
Blog Post/entry	Content Published On A Blog. Entries May Include Pictures Or Embedded Videos And Links Urls For Online Sources Used.
Blog Roll	List Of Recommended Blogs
Blog Storm	A Blog Storm Or Blog Swarm Is When Bloggers In The Blogosphere Write Thousands Of Posts About A Subject Which Then Forces The Story Into The Mainstream Media
Blog Talk Radio	Blog Talk Radio Is A Free Web Application That Allows Users To Host Live Online Radio Shows.
Blogger	Blogger Is A Free Blogging Platform Owned By Google That Allows Individuals And Companies To Host And Publish A Blog Typically On A Subdomain. Example: Yourblogname.blogspot.com
Blogger Relations	Media Relations Efforts Extended To Podcasters, Bloggers, Even Microbloggers Who Can Reach And Influence Targeted (and Mass In Some Cases) Audiences Appropriate To Your Clients Needs.
Blogging	Is The Act Of Writing In One’s Blog
Blogging Policy	An Explanation To Those Who Will Be Blogging On A Company's Behalf What Is Acceptable Topically, Language, Linking And Guidelines For Engagement With Comments.
Blogosphere	Blogosphere Is The Term Used For The Totality Of Blogs On The Internet And For The Conversations Taking Place In These Spaces.
Blogroll	A List Of Recommended Sites That Appears In The Sidebar Of A Blog. These Sites Are Typically Sites That Are Either On Similar Topics, Sites That The Blogger Reads Regularly, Or Sites That Belong To The Blogger's Friends Or Colleagues. The Term 'blogroll' Also Evokes The Concept Of Political Logrolling (when Legislators Promise To Vote For One Another's Pet Bills) -- Which Is Not Unlike Bloggers' Habit Of Reciprocating Links By Posting Links To Blogs That Link Back To Their Own Blogs.
Boardreader	Boardreader Is A Free Search Engine That Allows Users To Search For Keywords Only In Posts And Titles Of Online Forums, A Popular Forum Of Social Networking.
Bookmark	A Bookmark Is An Easy Way To Find Your Way Back To A Website Just Like A Bookmark Helps You Keep Your Place In A Book You Are Reading.
Bookmarking	Is Saving The Address Of A Website Or Item Of Content, Either In Your Brower, Or On A Social Bookmarking Site Like Del.icio.us
Bookmarklet	A Bookmarklet (or Favelet) Is A “faux” Bookmark Containing Scripting Code, Usually Written In Javascript, That Allows The User To Perform A Function
Bounce	This Is What Happens When An E-Mail Returns As Undeliverable.
Boxee	Boxee Is A Social Video Application That Allows Users To Watch Online Videos On Their Tvs And Computers. Users Can Share And Watch Videos From A Variety Of Online Videos Sources For Free.
Branding	A School Of Advertising That Says, 'if The Customer Has Heard Of Us, We've Done Our Job.' Fortunately For Agencies, Rand Value Is Extremely Difficult To Measure, So Branding Campaigns Can Be Easily Defended With Grandiose Predictions Of Future Glory.
Breadcrumb Navigation	Navigational Technique Used To Help Search Engines And Website Users Understand The Relationship Between Pages.
Broadbrand	A Data Transmission Scheme In Which Multiple Signals Share With Bandwidth. This Allows The Transmission Of Voice, Data, And Video Signals Over Simple Medium.
Browser	An Application Used To View Information From The Internet. Browsers Provide A User-Friendly Interface For Navigating Through And Accessing The Vast Amount Of Information On The Internet.
Browser Caching	To Speed Surfing, Browsers Store Recently Used Pages On A User's Disk. If A Site Is Revisited, Browsers Display Pages From The Disk Instead Of Requesting Them From The Server. As A Result, Servers Undercount The Number Of Times A Page Is Viewed.
Browsing	A Term That Refers To Exploring An Online Area, Usually On The World Wide Web.
Bulletin Boards	Were The Early Vehicles For Online Collaboration, Where Users Connected With A Central Computer To Post And Read Email-like Messages. They Were The Electronic Equivalent Of Public Notice Boards. The Term Is Still Used For Forums
Buttons	Objects That, When Clicked Once, Cause Something To Happen.
Cache	A Storage Area For Frequently Accessed Information. Retrieval Of The Information Is Faster From The Cache Than From The Original Source. There Are Many Types Of Cache, Including Ram Cache, Secondary Cache, And Cache Memory, To Name A Few.
Campaign	An Online Campaign Is A Set Of Coordinated Marketing Messages, Delivered At Intervals, With A Specific Goal, Such As Raising Funds For A Cause Or Candidate Or Increasing Sales Of A Product
Canvas	The Screen Area That An Application Can Use To Serve Content And Features Within A Social Network.
Cart Abandonment Rate	The Total Number Of People Who Complete The Checkout Process Divided By The Total Number Of People Who Add To Cart. The Cart Abandonment Rate Is Helpful Because It Can Help Identify Potential Weaknesses In The Shopping Cart Process.
Categories	Are Pre-specified Ways To Organise Content For Example, A Set Of Keywords That You Can Use But Not Add To When Posting On A Site
Cause Marketing	Is A Business Relationship In Which A For-profit And A Nonprofit Form A Partnership That Results In Increased Business For The For-profit And A Financial Return For The Nonprofit
Cd-Rom	Compact Disk-read Only Memory, A Storage Medium Popular In Modern Computers. One Cd-rom Can Hold 600 Mb Of Data.
Centrex	A Central Office Based Business Communications System That Provides Direct Dialing Capability And Advanced Calling Features Normally Found Only On An Onsite Pbx.
Cgi (common Gateway Interface)	An Interface Creation Scripting Program That Allows Web Pages To Be Made On The Fly Based On Information From Buttons, Checkboxes, Text Input, And So On.
Champions	In Order To Get Conversations Started In An Online Community, You Need A Group Of Enthusiasts Willing And Confident To Get Things Moving By Posting Messages, Responding, And Helping Others
Chat	Chat Can Refer To Any Kind Of Communication Over The Internet, But Traditionally Refers To One-to-one Communication Through A Text-based Chat Application Commonly Referred To As Instant Messaging Applications.
Chat Room	An Area Online Where You Can Chat With Other Members In Real Time.
Civic Media	Is Any Form Of Communication That Strengthens The Social Bonds Within A Community Or Creates A Strong Sense Of Civic Engagement Among Its Residents
Click	According To Ad Industry Recommended Guidelines From Fast, A Click Is 'when A Visitor Interacts With An Advertisement.' This Does Not Apparently Mean Simply Interacting With A Rich Media Ad, But Actually Clicking On It So That The Visitor Is Headed Toward The Advertiser’s Destination. (it Also Does Not Mean That The Visitor Actually Waits To Fully Arrive At The Destination, But Just That The Visitor Started Going There).
Click Through Rate (ctr)	# Of Clicks / # Of Impressions. Click Through Rate Is A Common Internet Marketing Measurement Tool For Ad Effectiveness. This Rate Tells You How Many Times People Are Actually Clicking On Your Ad Out Of The Number Of Times Your Ad Is Shown. Low Click Through Rates Can Be Caused By A Number Of Factors, Including Copy, Placement, And Relevance.
Clickstreams	The Electronic Path A User Takes While Navigating From Site To Site, And Within Site, From Page To Page.
Clicktracks	A System Of Tracking And Analyzing Seo Efforts And Trends.
Cloaking	Showing A Search Engine Spider Or Bot One Version Of A Web Page And A Different Version To The End User. Several Search Engines Have Explicit Rules Against Unapproved Cloaking. Those Violating These Guidelines May Find Their Pages Penalized Or Banned From A Search Engine’s Index. As For Approved Cloaking, This Generally Only Happens With Search Engines That Offer A Paid Inclusion Program. Anyone Offering Cloaking Services Should Be Able To Demonstrate Explicit Approval From A Search Engine For What It Is They Intend To Do.
Cloud Computing	(also Called 'the Cloud') Refers To The Growing Phenomenon Of Users Who Can Access Their Data From Anywhere Rather Than Being Tied To A Particular Machine
Cluster	Groupings Of Content With Similar Tags. Eg. Flickr Clusters
Cognitive Load	A Theory Based On The Idea That Website And Other Interactive Media Create A Certain Amount Of Stress On The Brain. A Goal Of Good Web Design Is To Reduce The Cognitive Load, Make It Easy To Use And As Stress Free As Possible.
Collaboration	Being Able To Discuss And Work With People Across Boundaries Of Organisation, Time And Space. Activities Like Commenting, Social Bookmarking, Chatting And Blogging Help Develop The Trust Necessary For Collaboration
Collecta	Collecta Is A Real-time Search Engine That Includes Results From From Blogs, Microblogs, News Feeds And Photo Sharing Services As They Are Published.
Collective Intelligence	Collective Intelligence Is A Shared Or Group Intelligence That Emerges From The Collaboration And Competition Of Many Individuals And Appears In Consensus Decision-making In Social Networks.
Comment	A Comment Is A Response That Is Often Provided As An Answer Of Reaction To A Blog Post Or Message On A Social Network. Comments Are A Primary Form Of Two-way Communication On The Social Web.
Comments	Blogs May Allow Readers To Add Comments Under Items, And May Also Provide A Feed For Comments As Well As For Main Items
Communities (online Communities)	Are Groups Of People Communicating Mainly Through The Internet. They May Simply Have A Shared Interest To Talk About Or More Formally Learn From Each Other And Find Solutions. Online Communities May Use Email Lists Or Forums, Where Content Is Centralised. Communities May Also Emerge From Conversations Around Or Between Bloggers
Community Building	Is The Process Of Recruiting Potential Community Or Network Participants, Helping Them To Find Shared Interests And Goals, Use The Technology, And Develop Useful Conversations
Compete	Compete Is A Web-based Application That Offers Users And Businesses Web Analytics And Enables People To Compare And Contrast The Statistics For Different Websites Over Time.
Connect (facebook Connect / Friend Connect)	The Ability For Me To Bring My Friends With Me To Existing Sites, The Ability For Existing Web Sites To Allow Users To Login With Their Facebook Or Google Accounts.
Content	Is Used Here To Describe Text, Pictures, Video And Any Other Meaningful Material That Is On The Internet
Content Management System (cms)	Content Management Is A Process Used To Create, Manage And Integrate Text, Images And Data For Marketing Communications Purposes. Our Content Management System Is Active Cm.
Content Network	Each Major Search Engine Offers A Form Of Content Network Within Its Paid Search Interface, Typically Referred To As Content Networks, Although Google Just Renamed Their Content Network The Google Display Network. Within Google Adwords, Advertisers Have Two Options For Content Network Advertising:
Content Tags	Html Tags Which Define The Essence Of The Content Contained Within Them And Readable By Search Spiders. These Include Header And Alt Tags.
Context Ads	Adverts Placed Directly Inside Or Next To Relevant Content Or Features. Eg. Celebrity Ads On Spotted!, Fmcg Goods As Virtual Gifts
Contextual Advertising	A Feature Offered By Major Search Engine Advertisers Allowing Your Advertisement To Be Placed Next To Related News Articles And On Other Web Pages. Contextual Advertising Seeks To Match Web Content From The Display Page With Your Advertised Search Term(s). Contextual Advertising Isn’t Perfect (what In Life Is?), But It’s Come A Long Way From Its Inception To The Point Where It Can Provide Great Value To Advertisers When Used Correctly.
Conversation	Through Blogging, Commenting Or Contributing To Forums Is The Currency Of Social Networking
Conversion Rate	This Statistic, Or Metric, Tells You What Percentage Of People Is Converting (really!). The Definition Of “conversion” Depends Upon Your Goals And Measurements. It Could Mean A Sign Up For Free Information, A Completed Survey, A Purchase Made, Or Other.
Conversion Tracking	The Act Of Tracking User Actions In Order To Analyze Behavior, And Thus Adjust Seo And Design Efforts Accordingly.
Conversions	A Conversion Is Reached When A Desired Goal Is Completed, Such As Email Sign Up, Newsletter Sign Up Or A Completed Sale.
Cookie	A File On Your Computer That Records Information Where You Have Been On The World Wide Web. The Browser Stores This Information, Which Allows A Site To Remember The Browser In Future Transactions Or Requests. Since The Web's Protocol Has No Way To Remember Requests, Cookies Read And Record A User's Browser Type And Ip Address, And Store This Information On The User's Own Computer. The Cookie Can Be Read Only By A Server In The Domain That Stored It. Visitors Can Accept Or Deny Cookies By Changing A Setting In Their Browser Preferences.
Cookies	Client-side Text File That Is Used By Web Servers To Store Information About The Site Visitor And Visitor Behavior. Information Pertaining To A Site Can Only Be Read By The Side That Wrote The Information. Used To Identify Repeat Visitors And Track Visitor Behavior.
Cost Per Acquisition (cpa)	An Online Advertising Cost Structure Where You Pay Per An Agreed Upon Actionable Event, Such As A Lead, Registration, Or Sale.
Cost Per Click (cpc)	A Common Way To Pay For Search Engine And Other Types Of Online Advertising, Cpc Means You Pay A Pre-determined Amount Each Time Someone Clicks On Your Advertisement To Visit Your Site. You Usually Set A Top Amount You Are Willing To Pay Per Click For Each Search Term, And The Amount You Pay Will Be Equal Or Less To That Amount, Depending On The Particular Search Engine And Your Competitors’ Bids. Also Referred To As Pay Per Click (ppc) Or Paid Search Marketing.
Cost Per Impression (cpm)	A Common Internet Marketing Cost Structure, Especially For Banner Advertising. You Agree To Pay A Set Cost For Every 1,000 Impressions Your Ad Receives. Search Engine Marketing May Involve Cpm Costs For Contextual Advertising. This Internet Advertising Pay Structure Should Really Be Called Cost Per 1,000 Impressions.
Coverage	The Percentage Of A Population Group Covered By The Internet.
Cpa - Cost Per Action	The Price Paid By An Advertiser For Each 'action' That A Content Site Delivers. 'action' May Be A Sale, A Lead, A Successful Form Fill-out, A Download Of A Software Program Or An E-commerce Sale Of A Product. Both The Action, Price And Terms Of A Cpa Purchase Are Mutally Agreed Upon By The Advertiser And Content Site And Such A Purchase Typically Involves A Back End Tracking System Provided By The Advertiser That Allows The Content Site To View Clicks And Actions Every 24 Hours If They Choose To Do So.
Cpc	Cost Per Click.
Cpc - Cost Per Click	The Price Paid By An Advertiser To A Content Site. When Buying On A Cost Per Click Model, The Advertiser And Content Site Have Mutually Agreed That The Content Site Will Continue To Display The Advertiser’s Ad Creative Until X Number Of Clicks Have Been Delivered - The Amount Purchased. As With Other Forms Of Online Advertising, Is Dependent On Content, Audience Reached And Targeted Delivery - Untargeted Being Lower Priced, Targeted To An Affluent Audience Being At The High End Of The Rate Scale.
Cpi (cost Per Install)	A Specific Type Of Cpa Where The Action Is The Installation Of A Social Application
Cpl	Cost Per Lead.
Cpm	Cpm Is The Cost Per Thousand For A Particular Site. A Website That Charges "15,000 Per Banner Guarantees 6000,000 Impressions Has A Cpm Of "25 ("15,000 Divided By 600).
Cpm (cost Per Mille (thousand Impressions))	The Publisher Is Remunerated Every Time The User Sees The Advert. Eg. Doubleclick Ads
Cps - Cost Per Sale	The Price Paid By An Advertiser To A Content Site For Each Sale That Results From A Visitor Who Is Referred From The Content Site To The Advertiser’s Site. This Type Of Buying Model Is Typically Tracked With Cookies, Where The Cookie Is Offered On The Content Site And Read On The Advertiser’s Site At The Success Page After Successful Completion Of One Transaction/sale. Typical Rates/bounties Range Between 5% And 25% Of The Retail Price Of The Product Or Service Being Sold. See Also Cpa Above.
Cpt	Cost Per Transaction.
Cptm	Cost Per Targeted Thousand Impressions.
Cpu (central Processing Unit )	The Central Processing Unit I The Main 'brain' Of The Computer, Where The Information Is Processed And Calculations Are Done.
Craigslist	Craigslist Is A Popular Online Commerce Site In Which Users Sell A Variety Of Goods And Services To Other Users. The Service Has Been Credited For Causing The Reduction Of Classified Advertising In Newspapers Across The United States.
Crawler	Component Of A Search Engine That Gathers Listings By Automatically “crawling” The Web. A Search Engine’s Crawler (also Known As A Spider Or Robot) Follows Links To Web Pages. It Makes Copies Of Those Pages And Stores Them In A Search Engine’s Index.
Creative	The Technology Used To Create Or Develop An Ad Unit. The Most Common Creative Technology For Banners Is Gif Or Jpeg Images. Other Creative Technologies Include Java, Html, Or Streaming Audio Or Video. These Are Commonly Referred To As Rich-Media Banners.
Creative Commons	Creative Commons Is A Nonprofit Corporation Dedicated To Making It Easier For People To Share And Build Upon The Work Of Others, Consistent With The Rules Of Copyright. It Provides Free Licenses And Other Legal Tools To Mark Creative Work With The Freedom The Creator Wants It To Carry, So Others Can Share, Remix, Use Commercially, Or Any Combination Thereof.
Crm	Customer Relationship Management
Crowdsourcing	Posing A Question Or Problem To A Large Group Of People To Try To Get To The Best Answer Quickly. This Can Be Very Powerful But Also Can Backfire.
Css (cascading Style Sheet)	A Language/document That Allows Developers To Separate Presentational Style (e.g. Fonts, Colors, Images, Layout And Spacing) From Html And Xml Documents And Contain Them Separately To Then Be Referenced As Needed.
Culture	Social Media Only Works Well In A Culture Of Openness, Where People Are Prepared To Share
Custom Error Page	A Page Designed Specifically For A Certain Website, So That When A User Clicks A Broken Link Inside The Site, They Will Not Leave The Site. The Sitemap Is Often Used As A Custom Error Page.
Customer Relationship Management (crm)	Software Solutions That Help Enterprise Businesses Manage Customer Relationships In An Organized Way. An Example Of A Crm Would Be A Database Containing Detailed Customer Information That Management And Salespeople Can Reference In Order To Match Customer Needs With Products, Inform Customers Of Service Requirements, Etc.
Cyberspace	Coined By Author William Gibson In His 1984 Novel Neuromancer , Cyberspace Is Now Used To Describe All Of The Information Available Through Computer Networks.
Daily Loop	The Daily Loop Is The Mechanism That Encourages Users To Come Back To Your Application/website/service On A Daily Basis. A Successful Example Of This Is The Facebook Application Farmville. Facebook Users Are Incentivised To Come Back To The Application By Receiving 10 Coins In The Game.
Dashboard	The Administration Area On Your Blog Software That Allows You To Post, Check Traffic, Upload Files, Manage Comments, Etc.
Database Driven Web Site	A Dynamic Site That Can Be Changed Easily, Run By A Database.
Datacenter	The Room With All The Blinking Lights That Chad Won't Let Us Enter. It Is A Climate Controlled Room, With Special Heat Sensors And Fire Protection Where We Store All The Servers. It Is The Nerve Center.
Date-based Archives	The Archives Of A Blog Site, Organized By Time-stamp. Almost Every Blog Will Have Some Form Of Time-stamp And Many Archives Are Listed Along The Sidebar. Some List In Weekly, But Most On A Month-by-month Basis.
Dedicated Hosting	Having Your Own Server.
Deep Link	A Link To Any Page On A Site Other Than The Home Page. Could Be A Hyperlink From Another Site Or A Result From A Search Engine.
Del.icio.us	Del.icio.us Is A Social Bookmarking Website - The Primary Use Of Del.icio.us Is To Store Your Bookmarks Online, Which Allows You To Access The Same Bookmarks From Any Computer And Add Bookmarks From Anywhere, Too. See My Bookmarks On Del.icio.us.
Delisting	When Pages Or Whole Web Sites Are Removed From A Search Engine’s Index. This May Happen Because, But Not Necessarily, They Have Been Banned.
Demographic Overlay	Adding Demographic Data To A Prospect Or Customer List Running It Through The Computer And Matching It Against Other Lists That Already Contain The Data.
Description Tags	Html Tags Which Provide A Brief Description Of Your Site That Search Engines Can Understand. Description Tags Should Contain The Main Keywords Of The Page It Is Describing In A Short Summary – Don’t Go Crazy Here With Keyword Stuffing.
Digg	Is A Popular Social News Site That Lets People Discover And Share Content From Anywhere On The Web. Users Submit Links And Stories And The Community Votes Them Up Or Down And Comments On Them. Users Can “digg” Stories They Like Or “bury” Others They Don’t
Digital Inclusion (or E-inclusion)	Is An Effort To Help People Who Are Not Online Gain Access With Affordable Hardware, Software, Tech Support/information And Broadband Internet Service, So They Can Begin To Use This Technology To Improve Their Lives
Digital Story	Is A Short Personal Nonfiction Narrative That Is Composed On A Computer, Often For Publishing Online Or Publishing To A Dvd
Digital Storytelling	A Digital Story Is A Nonfiction Narrative, Composed On A Computer, Often For Publishing Online Or Publishing To A Dvd. This Can Be Done With Any Combination Of Images, Video, Narrative, Music And Text. (h/t - Ourmedia's Social Media Glossary)
Direct Response	The School Of Advertising That Says, 'the Internet Is An Interactive Medium. If The Consumer Interacts With Our Marketing Efforts, We've Done Our Job.' Unfortunately For Agencies, There's Nowhere To Hide With Interactive Campaigns, As They Produce Precise Success Or Failure Measurements.
Direct Response Marketing	Direct Response Marketing Means Marketing Via A Channel (the Web, For Example) That Allows The Consumer To Respond Directly Based On A Call-to-action That Is Trackable And Measurable.
Direct Traffic	The Number Of Visitors Who Directly Accessed Your Site. Direct Visits Can Be The Result Of Bookmarks, Browser Home Page, Or Manually Typing In Your Domain Url. In Other Words, These Visitors Did Not Click On A Search Engine Result, Ppc Ad, Or Link To Access Your Site.
Directories	A Type Of Search Engine Where Listings Are Gathered Through Human Efforts Rather Than Web Crawling. In Directories, Web Sites Are Often Reviewed, Summarized To A Brief Description And Placed In A Relevant Category.
Directory	A Website That Includes Links Under Specific Categories, To Enable The User To Find Sites That Have What They Are Looking For Rapidly.
Disqus	Disqus Is A Comment System And Moderation Tool For Your Site. This Service Lets You Add Next-gen Community Management And Social Web Integration To Any Site On Any Platform.
Dns	An Acronym For Domain Name System. Domain Name System Servers Are Used To Resolve A Human-readable Name (such As Www.tkg.com) Into An Ip Address. Computers Use Ip Addresses (a String Of 4 Octets Such As 192.168.0.1) To Give Each Node On A Network Unique-id.
Docstoc	Docstoc Is An Online Sharing Service For Documents. Users Can View, Upload, Share And Sell Documents.
Do-good Networks	Online Communities Aimed At Making The World A Better Place
Domain	Part Of The Dns (domain Naming System) Name That Specific Details About The Host. A Domain Is The Main Subdivision Of Internet Addresses, The Last Three Letters After The Final Dot, And It Tells You What Kind Of Organization You Are Dealing With. .com (commercial), .edu (education), .et (network Operations), .gov ( U.s. Government), .mil ( U.s. Military), .org (organization). Other, Two-letter Domains Represent Countries, Thus, .uk For The United Kingdom , And So On.
Domain Consolidation Level	Data Reflect The Consolidation Of Multiple Domain Names And/or Urls Associated With The Main Site.
Domain Name	The Identifying Name Of An Internet Site. The Domain Name Of My Site Is 'www.converstations.com'
Domain Name Monitoring	Watching Domains Across Various Extensions. Some Companies Offer To Do This For, Say A .com Site By Checking The Same Domain Name In .net, .org, .eu, Etc.
Dooced	A Term Associated With Someone Getting Fired For The Content Written In A Blog Post Or Web Site (not For The Act Of Writing, But For What Was Published). From The Popular Site, Dooced (by An Author Who Once Vented About Her Company -- And Got Fired Because Of What Was Written).
Doorway Page	A Web Page Created To Rank Well In A Search Engine’s Organic Listings (non-paid) And Delivers Very Little Information To Those Viewing It. Instead, Visitors Will Often Only See A Brief Call To Action (i.e., “click Here To Enter”), Or They May Be Automatically Propelled Past The Doorway Page. With Cloaking, They May Never See The Doorway Page At All. Several Search Engines Have Guidelines Against Doorway Pages, Though They Are More Commonly Allowed Through Paid Inclusion Programs. Also Referred To As Bridge Pages, Gateway Pages And Jump Pages And Not To Be Confused With Landing Pages.
Dreamweaver	A Program Used To Build Web Pages.
Drill Down	A Term Used To Express What A Surfer Does As He Or She Goes Further Into A Website Deeper Into The Back Pages, Deeper Into Data. Make Certain That When Someone Takes Time To 'drill Down' Into Your Site That They Come Back With Information Worth Digging For.
Drupal	Is A Free, Open-source Platform And Content Management System Written In Php. It Is Often Used As A “back End” System That Powers Community Features On Many Different Types Of Sites, Ranging From Personal Blogs To Large Corporate And Political Sites
Dynamic Content	Content That Changes Regularly, Such As On A Blog Or E-commerce Site.
Dynamic Rotation	Advertisements Rotate On A Timed Basis.
Ebook	Is An Electronic Version Of A Traditional Printed Book That Can Be Downloaded From The Internet And Read On Your Computer Or Handheld Device
E-Commerce	Using Electronic Information Technologies On The Internet To Allow Direct Selling And Automatic Processing Of Purchases Between Parties.
Ecosystem	A Community And Their Environment Functioning As A Whole. The Blogosphere Can Be Viewed As An Ecosystem (see It's The Conversation Economy, Stupid)
Ecto	A Stand-alone Publishing Application, Allowing Users To Compose Posts Offline.
Edublog	A Blog Site Focused On Education, Be It Teacher, Administrator, Consultant Or Student.
Eff	The Electronic Frontier Foundation (eff) Is The Leading Civil Liberties Group Defending Your Rights In The Digital World
Effective Frequency	The Number Of Times An Ad Should Be Shown To One Person To Realize The Highest Impact Of The Ad Without Wasting Impressions On That Individual.
Ego Keyword	A Keyword An Individual Or Organization Feels It Must Rank For In Either Or Both Natural Listings Or Paid Search Results Regardless Of Cost And Return On Investment. Read More About Ego Keywords.
E-List	A Direct Mail List Containing Internet Addresses And Used To Distribute Promotions Messages Over The Internet.
E-Mail	An Abbreviation For Electronic Mail, Which Is A Network Service Which Allows Users To Send And Receive Messages Via Computer. Once Confined To A Closed Group Within A Particular Network, The Internet And Common Message Protocols Make It Possible To Send And Receive Messages World Wide.
Email Campaign System	Email Is Perhaps The Most Overlooked And Underutilized (based On Cost And Effectiveness) Form Of Internet Marketing Today. Email Campaign Systems Allow Organizations To Send Out Emails To Their Email Lists With A Standard Look And Feel. Features Often Include The Ability To Segment Lists.
E-Maillennium	The Era, At The Beginning Of The Twenty-first Century, When Direct Marketing Evolved From Paper Mail To Electronic Delivery Over The Internet.
Embedding	The Act Of Adding Code To A Website So That A Video Or Photo Can Be Displayed While It’s Being Hosed At Another Site. Many Users Now Watch Embedded Youtube Videos Or See Flickr Photos On Blogs Rather Than On The Original Site
Emoticons	The Online Means Of Facial Expressions And Gestures. Examples J Tip Your Head To The Left And You Will See The Two Eyes And A Smiling Mouth. Use Them Where Applicable In Chats And E-mail. Other Emoticons Include: L Sad :0 Surprised 0 J Innocent.
Engagement Ad	A Display Advert That Includes Interactivity Specific To The Particular Social Network. Eg. Your Friend John Became A Fan Of British Cycling. Become A Fan
Entry	An Individual Post Or Article Published On A Blog. Each Of These Entries, While Appearing In An Index, Are Also Web Pages Unto Themselves. (see Blog Posts Are Inventory)
Event Blog	A Blog Specifically Launched As A Companion To An Event (e.g. Blogger Social)
Eventbrite	Eventbrite Is A Provider Of Online Event Management And Ticketing Services. Eventbrite Is Free If Your Event Is Free. If You Sell Tickets To Your Event, Eventbrite Collects A Fee Per Ticket.
Expression Engine	A Robust Content Management System (cms) With Plenty Of Features. Not A Free Tool.
Eye Rest	Using 'gifts' In Your Posting To Give Your Readers A Rest. Includes Images, Bold Text, Bullet Points, Lists, And Hyperlinks. May Go Against Writing Like Your Teacher Taught You - But Does She Read Your Blog?
Eyetracking	A Process That Allows Testing Of Web Sites For Usability Or Any Other Purpose. Eyetracking Is Performed By A Small Number Of Companies Utilizing High Speed Cameras To Monitor And Record Where The Eyes Of Test Subjects Actually Move On Screen.
E-Zine	A Part-promotional, Part-informational Newsletter Or Magazine Distributed On The Internet.
Facebook	Facebook Is A Social Utility That Connects You With The People Around You. Millions Of People Use Facebook Everyday To Keep Up With Friends, Upload An Unlimited Number Of Photos, Share Links And Videos, And Learn More About The People They Meet. See The Capilano University Page On Facebook.
Face-to-face	Is Used To Describe People Meeting Offline
Fair Use	Is A Doctrine In U.s. Law That Permits Limited Use Of Copyrighted Material Without Obtaining The Permission Of The Copyright Holder
Faq (frequently Asked Questions)	Faq Is A Commonly Used Abbreviation For 'frequently Asked Questions.' Most Internet Sites Will Have A Faq To Explain What Is In The Area And How To Use Its Features.
Feed	Coming In An Xml Language That Uses Either Rss Or Atom Formatting Are An Extremely Popular Way For Organizations To Get Their Messages Through The Clutter And Into The Hands Of Interested Parties. With The Simple Click Of An Orange Button (right), Users Can Stay Connected To A Site’s Content (blogs, News, Podcasts, Etc.) Automatically Anytime Their Computers Are Connected To The Internet. That Button Will Connect You To The Feed For The Direct Online Marketing™ Blog.
Feed Reader	An Aggregator Of Content, Subscribed To By The User, So That Specific Content Or Search Results Arrives In Their 'reader'. Among The Popular (and Free) Tools Are Greatnews, Feed Demon And Google Reader.
Feedblitz	An Rss Service That Makes It Easy For Those Addicted To Email. Read Feedblitz In A Nutshell For More.
Feedburner	Feedburner Is A Google Company/tool Allowing Web Sites, Blogs And Podcasts To 'burn' Content Into A Simple Way For Readers To Subscribe (incl. Email). I Don't Just Recommend This Tool - It's A Must-have.
Findability	Refers To Being Locatable. Though Tied Closely With Information Architecture On The Web, Particularly Within One Site, Findability Has Also Become A Popular Term In Creating A Findable, Locatable And Navigable Presence On And Across The Web And Social Networking. Also See Findability.org
Firefox	Firefox Is An Open-source Web Browser. It Has Emerged As One Of The Most Popular Web Browsers On The Internet And Allows Users To Customize Their Browser Through The Use Of Third-party Extensions.
Firewall	A Security Barrier Placed Between An Organization's Internal Computer Network Either Its Is System Or Intranet - And The Internet. It Keeps Your Information In, And Unwanted People Out. It Consists Of One Or More Routers, Which Accept, Reject, Or Edit Transmitted Information And Requests.
Fixed-Width	A Design That Remains The Same Width Regardless Of The Browser Window Size And Does Not 'stretch' To Fill The Screen.
Flame	An Intentionally Crude Or Abusive E-mail Message Or Usenet Post. Rule Don't Do It. Ever. Not Only Is It Bad Netiquette, You Leave A Trail. 2. A Complaint Message From A Spam Recipient Sent Over The Internet To The Advertiser.
Flash Mob	A Flash Mob Is A Large Group Of People Who Assemble Suddenly In A Public Place, Perform An Unusual And Pointless Act For A Brief Time, Then Quickly Disperse. The Term Flash Mob Is Generally Applied Only To Gatherings Organized Via Telecommunications, Social Media, Or Viral Emails.
Flickr	Flickr Is A Social Network Based Around Online Picture Sharing. The Service Allows Users To Store Photos Online And Then Share Them With Others Through Profiles, Groups, Sets And Other Methods.
Fluid Design	Sometimes Called 'stretchy'. A Site That Expands To Fill The Width Of The Browser.
Folksonomy	The Collective Indexing By Use Of Tags, Labels Or Keywords By The Consumers Of The Content. The Tagging System Of Flickr Of Delicious Are Examples Of This Social Indexing.
Forms	The Pages In Most Browsers That Accept Information In Text Entry Fields. They Can Be Customized To Receive Company Sales Data And Orders, Expense Reports, Or Other Information. They Can Also Be Used To Communicate.
Forum	A Forum Is An Online Community Discussion Group, Usually Centered Around One Topic Or Theme, Where People Can Post Messages Or Comment On Other Messages.
Forums	Also Known As A Message Board, A Forum Is An Online Discussion Site. It Originated As The Modern Equivalent Of A Traditional Bulletin Board, And A Technological Evolution Of The Dialup Bulletin Board System.
Foursquare	Foursquare Is A Social Network In Which Friends Share Their Locations And Connect With Others In Close Physical Proximity To Each Other. The Service Uses A System Of Digital Badges To Reward Players Who “checkin” To Different Types Of Locations.
Frame Relay	A Form Of Packet Switching That Allows High Speed, Statistically Multiplex Connectivity Over Shared Network. The Technology Depends On High-quality Transmission Facilities And Makes The Intelligent End-points Responsible For The Integrity Of The Data.
Frames	The Use Of Multiple, Independent Sections To Create A Single Web Page. Each Frame Is Built As A Separate Html File, But With One 'master' File To Identify Each Selection. When A User Requests A Page With Frames, Several Pages Will Be Displayed As Panes. Sites Using Frames May Report One Page Requests With Several Panes As Multiple Page Requests. Most Audit Firms Count Only The Maser Html Page Request And Therefore Can Accurately Report The Page Requests.
Freeware	Shareware Or Software That Can Be Downloaded Off Of The Internet For Free.
Frequency	The Number Of Times An Ad Is Delivered To The Same Browser In A Single Session Or Time Period. A Site Needs To Use Cookies In Order To Manage Ad Frequency.
Friend (noun)	A Person With Whom You Have A Mutually Agreed Connection
Friend (verb)	The Act Of Adding A Person To Your Social Graph On A Particular Social Network. Eg. “friend Me On Facebook”
Friend List	A User’s Personal Sub-categorisation Of Friends On A Social Network Eg. Co-workers, Current Friends, Clients, Old Friends
Friendfeed	Enables You To Keep Up-to-date On The Web Pages, Photos, Videos And Music That Your Friends And Family Are Sharing. It Offers A Unique Way To Discover And Discuss Information Among Friends (friendfeed About Section)
Friends	On Social Networking Sites 'friends' Are Contacts Whose Profile You Link To In Your Profile. On Some Sites People Have To Accept The Link, In Others, Not.
Front Page	A Microsoft Office Application That Enables The Authoring Of Web Pages.
Ftp	File Transfer Protocol, A Protocol That Allow The Transfer Of Files From One Computer To Another. Ftp Can Also Be Used As A Verb.
Gadgets	See Widget
Gateway	A Link From One Computer System To A Different System.
Geotagging	Is The Process Of Adding Location-based Metadata To Media Such As Photos, Video Or Online Maps. Geotagging Can Help Users Find A Wide Variety Of Businesses And Services Based On Location
Geo-targeting	The Ability To Reach Potential Clients By Their Physical Location. The Major Search Engines Now All Offer The Ability To Geo-target Searches In Their Pay-per-click Campaigns By Viewing Their Ip Addresses. Geo-targeting Allows Advertisers To Specify Which Markets They Do And Don’t Want To Reach.
Gif (graphic Interchange Format)	Gif Is A Graphics Format That Can Be Displayed On Almost All Web Browsers. It Is A Common Compression Format Used For Transferring Graphic Files Between Different Computers. Most Of The 'pictures' You See Online Are Gif In Compression. Gif Images Are The Most Common Form Of Banner Creative
Gif89a (animated Gif)	A Gif Animation Tool That Creates Sequences Of Images To Simulate Animation And Allows For Transparent Background Colors. Animated Gifs Can Generate Higher Response Rates Than Static Banners.
Golden Triangle	Eye-tracking Studies Show An “f” Shaped Pattern That Most People Tend To Look At Most Often When Looking At Search Engine Results Pages. These Patterns Vary Slightly Among The Different Search Engines, But Show The Importance Of Placement Among Natural Listings And Pay-per-click Ads.
Google Adwords Certified Partner	Google Adwords Offers The Most Extensive Certification Process Of Any Of The Paid Search Marketing Providers. The Google Adwords Certified Partner Program Replaces The Earlier Qualified Google Advertising Company / Individual Program.
Google Analytics	Google's Search Engine Optimization Analysis Program.
Google Bomb	Efforts By Internet Users To Create Anchor Text That Skews Results To Produce A Ranking For A Page That Is Not Relevant Or Really Related To The Query.
Google Buzz	Google Buzz Is A Social Networking And Messaging Tool From Google, Designed To Integrate Into The Company's Web-based Email Program, Gmail. Users Can Share Links, Photos, Videos, Status Messages And Comments Organized In 'conversations' And Visible In The User's Inbox.
Google Chrome	Google Chrome Is A Free Web Browser Produced By Google That Fully Integrates Into Its Online Search System As Well As Other Applications.
Google Documents	Google Documents Is A Group Of Web-based Office Applications That Includes Tools For Word Processing, Presentations And Spreadsheet Analysis. All Documents Are Stored And Edited Online And Allow Multiple People To Collaborate On A Document In Real-time.
Google Wave	Google Wave Is A Collaboration Tool Developed By Google As A Next-generation Solution To E-mail Communication. A Wave Is A Live, Shared Space On The Web Where People Can Discuss And Work Together Using Richly Formatted Text, Photos, Videos, Maps, And More.
Gowalla	Gowalla Is A Social Network In Which Friends Share Their Locations And Connect With Others In Close Psychical Proximity To Each Other.
Graphical Search Inventory	Banners And Other Types Of Advertising Units Which Can Be Synchronized To Search Keywords. Includes Pop-ups Browser Toolbars And Rich Media.
Gross Exposures	Each Time A Web Server Sends A File To A Browser, It Is Recorded In The Server Log As A 'hit.' Hits Are Generated For Every Element Of A Requested Page 9including Graphics, Text, And Interactive Items). If A Page Containing Two Graphics One For The Page Itself And One For Each Graphic. Webmasters Use Hits To Measure Their Server's Workload. Because Page Designs Vary Greatly, Hits Are A Poor Guide For Traffic Measurement.
Gross Exposures/gross Impressions	The Total Number Of Times An Ad Is Shown, Including Duplicate Showings To The Same Person.
Groundswell	A Social Trend In Which People Use Technologies To Get The Things They Need From Each Other, Rather Than From Traditional Institutions Like Corporations. (charlene Li And Josh Bernoff, Groundswell, Pg. 9)
Groups	Are Collections Of Individuals With Some Sense Of Unity Through Their Activities, Interests Or Values
Hacker	Originally Used To Describe A Computer Enthusiast Who Pushed A System To Its Highest Performance Through Clever Programming.
Haloscan	A Free, Easy To Use Commenting, Ratings And Trackback Service For Weblogs And Websites, Allowing Visitors To Leave Instant Feedback. Popular On Blogger Sites.
Hashtag	Is A Community-driven Convention For Adding Additional Context And Metadata To Your Tweets. Similar To Tags On Flickr, You Add Them In-line To Your Twitter Posts By Prefixing A Word With A Hash Symbol (or Number Sign). Twitter Users Often Use A Hashtag Like #followfriday To Aggregate, Organize And Discover Relevant Posts
Hat Tip	A Hat Tip Is A Public Acknowledgment To Someone (or A Website) For Bringing Something To The Blogger’s Attention. Also Known As H/t (h/t For This Definition: Blogossary)
Header (or Heading) Tags ()	Html Heading And Subheading Tags Are Critical Components Of Search Engine Marketing, As Often Times Both Are Graphical, Thereby Unreadable To Search Engine Spiders. Optimally, Page Titles Should Also Be Included To Clearly Define The Page’s Purpose And Theme. All Of The Header Tags Should Be Used According To Their Relevance, With More Prominent Titles Utilizing , Subheaders Using , And So On.
Helper Application	This Term Refers To Software Programs That Run Along With Browser Programs, Enabling Them To Perform Additional Functions. Good Examples Are Shockwave For Downloading And Viewing Moving Images, And Realaudio For Hearing Sounds And Music Online.
Hi5	Hi5 Is A Social Network Focused On The Youth Market. It Is A Social Entertainment Destination, With A Focus On Delivering A Fun And Entertainment-driven Social Experience Online To Users Around The World.
History List	Most Browsers Have A Pull Down Menu That Displays The Sites You've Recently Visited So You Can Return To A Site Instantly Or View Your Last Surfing Session. The Same Mechanism Makes It Possible For Servers To Track Where You Were Before Visiting A Particular Site - Better Viewing Habit Information Than Television Networks Ever Dreamed Of Providing.
Hit	The Sending Of A Single File, Whether Text, Graphic, Audio Or Other Type Of File. When A Page Request Is Made, All Elements Or Files That Comprise The Page Are Recorded As Hits On A Server's Log File. While There Is No Accurate Formula For Determining One Visitor Could Go Back And Forth Twenty Times, Or Twenty People Could Visit A Single Time Each - A Hit At Least Indicates Somebody Was There. Thus, Hits Can Be Far More Valuable Than The Tracking Devices In Any Other Media.
Hits	A Measurement Used In Web Analytics, A 'hit' Is Often Defined As Any Request For A File From A Web Server. In One Web Page, There Could Be Several Files Embedded In It. If On One Page You Have Four Images, Two Javascript Items And You Use An Auxiliary Css File -- You'd Have Eight Hits On One Page.
Home Page	The Page Designated As The Main Point Of Entry Of A Website (or Main Page) Or The Starting Point When A Browser First Connects To The Internet. Typically, It Welcomes You And Introduces The Purpose Of The Site, Or The Organization Sponsoring I-Level Pages Of The Site. In Business Terms, It's The Grabber. If Your Home Page Downloads Too Slowly, Or It Is Unclear Or Uninteresting, You Will Probably Lose Customers.
Homepage Exit Rate	Indicates How Many People Viewed Your Site's Homepage And Then Left. This Data May Indicate That Your Site's Design, Navigation, Or Usability Is Flawed, Or That Your Keyword List Is Targeting The Wrong Traffic.
Hootsuite	Hootsuite Is A Web-based Twitter Client. With Hootsuite, You Can Manage Multiple Twitter Profiles, Pre-schedule Tweets, And View Metrics.
Host	An Internet Host Used To Be A Single Machine Connected To The Internet (which Meant It Had A Unique Ip Address). As A Host, It Made Certain Services Available To Other Machines On The Network. However, Virtual Hosting Now Means That One Physical Host Can Actually Be Many Virtual Hosts.
Hosting	A Blog, Video Or Podcast Needs A Hosting Service Before It Can Appear Online
Hotlists	These Can Be Pull Down Or Pop-up Menus On Browsers That Contain New Or Popular Sites. Major Browser And Search Engine Home Pages Also Contain Updated Hotlists, And There Are Entire Sites, Such As Cool Sit O' The Day.
Html	Hypertext Markup Language (html) Is A Programing Language For Web Pages. Think Of Html As The Brick-and-mortar Of Pages On The Web — It Provides Content And Structure While Css Supplies Style. Html Has Changed Over The Years And It Is On The Cusp Of Its Next Version: Html5.
Html (hypertext Markup Language )	Is A Coding Language Used To Make Hypertext Documents For Use On The Web. Html Resembles Old Fashioned Typesetting Code, Where A Block Of Text Is Surrounded By Codes That Indicate Ho Wit Should Appear. Html Allows Text To Be 'linked' To Another File On The Internet.
Http (hypertext Transfer Protocol)	A Standard Method Of Publishing Information As Hypertext In Html Format On The Internet, Http Is He Format Of The World Wide Web. When A Browser Sees 'http' As The Beginning Of An Address, It Knows That It Is Viewing A Www Page.
Https	Http With Ssl (secure Socket Layer) Encryption For Security.
Hyperlink	This Is The Clickable Link In Text Or Graphics On A Web Page That Takes You To Another Place On The Same Page, Another Page, Or Whole Other Site. It Is The Single Most Powerful And Important Function Of Online Communications. Hyperlinks Are Revolutionizing He Way The World Gets Information.
Hyper-local Community	A Group Of People From A Specific Location Who Interact In Online Communities And Use Social Media Tools
Hypertext	Electronic Documents That Present Information That Can Be Read By Following Many Different Directions Through Links, Rather Than Just Read Linearly Like Printed Text.
Identity	The General Term For Ensuring The Correct Representation Of A Particular Individual On A Web Application
Image Maps	Clickable Regions On Images That Make Links More Visually Appealing And Web Sites More Interesting. Image Maps Enable Spiders To “read” This Material.
Impression	The Opportunity To See (ots) A Banner Or Other Ad By A Surfer. When A Page That Includes A Banner Is Viewed, It Is Considered An Impression.
Impressions	The Number Of Times Someone Views A Page Displaying Your Ad. Note That This Is Not The Same As Actually Seeing Your Ad, Making Placement And An Understanding Of The Site’s Traffic Particularly Important When Paying On A Cost Per 1,000 Impressions Basis.
Inbound Marketing	Inbound Marketing Is A Style Of Marketing That Essentially Focuses On Getting Found By Customers. This Sense Is Related To Relationship Marketing And Seth Godin's Idea Of Permission Marketing. David Meerman Scott Recommends That Marketers 'earn Their Way In' (via Publishing Helpful Information On A Blog Etc.) In Contrast To Outbound Marketing Where They Used To Have To 'buy, Beg, Or Bug Their Way In' (via Paid Advertisements, Issuing Press Releases In The Hope They Get Picked Up By The Trade Press, Or Paying Commissioned Sales People, Respectively).
Inbound Or Incoming Links	See Backlinks
Index	The Collection Of Information A Search Engine Has That Searchers Can Query Against. With Crawler-based Search Engines, The Index Is Typically Copies Of All The Web Pages They Have Found From Crawling The Web. With Human-powered Directories, The Index Contains The Summaries Of All The Web Sites That Have Been Categorized.
Influencer	A Person Specialized In A Specific Subject Matter And Highly Recognized In An Online Community That Has The Ability To Sway Others’ Thoughts; Key Influencers Are Seen As References Or For Assistance On Specific Subject Matters
Infopreneur	Someone Who Starts Up A Business In Information Technology Or Online Communications.
Instant Messaging	Instant Messaging (im) Is A Form Of Real-time Direct Text-based Communication Between Two Or More People. More Advanced Instant Messaging Software Clients Also Allow Enhanced Modes Of Communication, Such As Live Voice Or Video Calling.
Instant Messaging (im)	Is Chat With One Other Person. Using An Im Tool Like Aol Instant Messenger, Microsoft Live Messenger Or Yahoo Messenge
Interactivity	If Your Web Site Is Not Interactive, It's Dead.
Internet	1. A Collection Of Approximately 60,000 Independent, Interconnected Networks That Se The Tcp/ip Protocols And That Evolved From Arpanet Of The '60s And Early '70s. 'the Net' Is A World Wide System Of Computer Networks Providing Reliable And Redundant Connectivity Between Disparate Computers And Systems By Using Common Transportation And Data Protocols. 2. Generally, Any Network Made Up Of Two Or More Interconnected Local Or Wide Area Networks.
Internet Domain Name	The Unique Name That Identifies An Internet Entity.
Internet Marketing	Internet Marketing Is Also Referred To As Online Marketing, Internet Advertising And Emarketing. Internet Marketing Does Not Simply Entail Building Or Promoting A Website, Nor Does It Mean Placing A Banner Ad On Another Website. Effective Internet Marketing Requires A Comprehensive Strategy That Synergizes A Given Company's Business Model And Sales Goals With Its Website Function And Appearance, Focusing On Its Target Market Through Proper Choice Of Advertising Type, Media, And Design.
Internet Newsroom	Is An Area Of A Corporate Website That Communicates Corporate Messages And Makes Content Available To The News Media And The Public
Interstitial	Mean 'something In Between' And Is A Page That Is Inserted In The Normal Flow Of Content Between A User And A Site. An Interstitial As Is An 'intrusive' Ad Unit That Is Spontaneously Delivered Without Specifically Being Requested By A User. Ups.' 2. A Banner Appearing In A Location Other Than A Homepage Or Near That Masthead Of An E-zine.
Intranet	Intranets Are Private Networks, Usually Maintained By Corporations For Internal Communications, Which Use Internet Usually Web- Protocols, Software, And Servers. They Are Relatively Cheap, Fast, And Reliable Networking And Information Warehouse Systems That Link Offices Around The World. They Make It Easy For Corporate Users To Communicate With One Another, And To Access The Information Resources Of The Internet.
Inventory	The Amount Of Available Space For Banners On A Web Site That Can Be Delivered In A Given Time Period. Also Known As The Amount Of Gross Impressions Per Month (or Clicks If The Publishers Is Selling On A Cost Per Click Rate Model) Available For Sale To Advertisers By A Web Publisher.
Ip Address	Internet Protocol Address. Every System Connected To The Internet Has A Unique Ip Address, Which Consists Of A Number In The Format A.b.c.d. Where Each Of The Four Sections Is A Decimal Number From 0 To 255. Most People Use Domain Names Instead, And The Resolution Between Domain Names And Ip Addresses Is Handled By The Network And The Domain Name Servers. With Virtual Hosting, A Single Machine Can Act Like Multiple Machines (with Multiple Domain Names And Ip Addresses).
Irc (internet Relay Chat )	A Facility That Allows People From Many Different Places In The World At One Time - To Chat In Real Time. The Chats, Forums, Are Typed Remarks, And That Can Be Either Public Or Private. This, Understandable, Is A Wildly Popular Consumer Are Of The Internet. A Sort Of 'ham Radio' For Today, It Offers Intimacy Combined With Autonomy. Many Celebrities Are Also Talking To The Public At Preannounce Times, So Irc Has Commercial Publicity Uses, Too. Business Meetings Can Be Conducted In The Same Way.
Isdn (integrated Services Digital Network)	Isdn Lines Are High Speed Dial-up Connections To The Internet. That's Good. What's Bad Is That Their Cost And Availability Are Determined By Local Telephone Companies Which Means In Some Places That Are Available, In Other Places, Not And Sometimes They're Cheap And At Other Times Wildly Expensive. It Is A Lot Of Commotion For A Connection Roughly Four Times Faster Than A 28.8 Modem. (te Joke Among Communications Experts Is That Isdn Stands For 'it Still Does Nothing.') Wait For Fiber Optic Lines, Which Will Be Thousands Of Time Faster - That's The Future.
Isp (internet Service Provider)	A Business That Provides Access To The Internet. It's Services Are Available To Either Individuals Or Companies, And Include A Dial-In Interface With The Internet. Software Supply, And Often A Website And Intranet Design. There Are Currently More Then 3,000 Isps In The U.s. Alone. It's A Growth Business, And, As A Result, Pricing Is A Highly Competitive, So Shop Around. 2. A Company That, For A Fee, Provides Business And Consumers With Access To The Internet.
Ivr (interactive Voice Response)	A Communication Device That Provides Interactive Menus For Callers To Use To Input Data Using A Touch-Tone Telephone Keypad.
Java	Java Is An Object Oriented Programming Language Created By Sun Microsystems That Supports Enhanced Features Such As Animation, Or Real-time Updating Of Information. If You Are Sing A Browser That Supports Java, An Applet (java Program) Embedded In The Web Page Will Automatically Run.
Joining Up	Is A Big Opportunity And Challenge – In The World Of Social Media And Networking. On The One Hand Links, Tags And Feeds – Together With The Spirit Of Openness – Means Content In Different Places Can Be Brought Together (aggregated). On The Other Hand, The Move From Groups To Networks, And Forums To Blogs, Means That Content Is Spread Around And There Is Seldom A One-stop-shop
Joomla	Joomla Is An Content Management System (cms) Which Enables Users To Build Websites And Online Applications.
Jpeg (joint Photographic Experts Group)	Jpeg Is A Graphics Format Newer Than Gif That Displays Photographs And Graphic Images With Millions Of Colors. It Also Compresses Well And Is Easy To Download. Unfortunately, Not Many Browsers Currently Support It, So Don't Use It For Your Logo.
Keyword	Almost Interchangeable With Search Term, Keywords Are Words Or A Group Of Words That A Person May Search For In A Search Engine. Keywords Also Refer To The Terms You Bid On Through Search Engine Marketing In Trying To Attract Visitors To Your Web Site Or Landing Page. Part Of Successful Search Engine Optimization Is Including Keywords In Your Web Site Copy And Meta Tags.
Keyword Research	Allows You To Discover What People Are Searching For On The Engines. Knowing This Information Proves To Be Invaluable When Running Both Organic And Pay-per-click Campaigns Since You Can Tailor Your Keyword List Accordingly.
Keyword Stuffing	When The Web Was Young And Search Engines Were Strating To Gain In Popularity, Some Smart Web Site Owners Realized That The Search Engine Algorithms Really Liked Some Meta Tags. Really Liked Them. So They Started Stuffing A Bunch Of Keywords, Often With High Search Volumes And No Relevancy To The Site, Into Title, Description, And Keyword Tags. Sites Instantly Rocketed To Great Serps. Soon Thereafter The Search Engines Changed Their Ranking Formulae And The Sites Lost Their Positions Or Were Outright Banned.
Keyword Tags	Html Tags Which Define The Keywords Used On Web Pages. Meta Keyword Tags Used To Carry Great Weight With Some Older Search Engines Until They Caught Up With The Spammers Using This Practice And Modified Their Algorithms. Today Google Is Officially On Record For Not Giving These Tags Any Weight.
Killer App	A Term That Migrated From Software Development To Online. It Is Nothing More Than Tech-Talk For The Eternal Search For Next Big Idea.
Kyte	Kyte Is An Online And Mobile Video Application That Provides Video Hosting And Stream For Both Recorded And Live Video Feeds.
Lag	The Amount Of Time Between Making An Online Request Or Command And Receiving A Response. Until Lag Time Becomes No Time At All, The Internet Will Not Be Consumer Friendly, And Its Profit Potential Will Remain Limited.
Lan (local Area Network)	A Computer Network Which For Some Reason Is Pronounced 'land' - Limited To A Certain Area, Usually A Single Floor Or Building. The Web Is Network, But Not A Lan.
Landing Page	The First Page A Person Sees When Coming To Your Web Site From An Advertisement. This Page Can Be Any Page On Your Web Site Including Your Home Page. Almost Anytime You Direct Someone To Your Web Site From An Advertisement, You Should Send Them To A Specialized Landing Page With Tailored Information To Increase Your Landing Page Conversion Rate. Radio Advertisements Are A Notable Exception As Spelling Out Specific Url‘s Can Be Time Consuming And Difficult To Remember. Direct Online Marketing™ Has Extensive Experience In Creating, Testing, And Modifying Landing Page Conversion Rates To Give Your Business The Highest Quality, Least Expensive, Most Cost Effective Leads Possible.
Lead Scoring	The Process Of Determining The Sales Readiness Of Leads Using A Pre-determined Scoring Methodology And Ranking Them Accordingly
Lifecasting	Lifecasting Is A Continual Broadcast Of Events In A Person’s Life Through Digital Media. Typically, Lifecasting Is Transmitted Through The Internet And Can Involve Wearable Technology.
Lifestreaming	Is The Practice Of Collecting An Online User’s Disjointed Online Presence In One Central Location Or Site. Lifestreaming Services Bring Photos, Videos, Bookmarks, Microblog Posts And Blog Posts From A Single User Into One Place
Like	A “like” Is An Action That Can Be Made By A Facebook User. Instead Of Writing A Comment For A Message Or A Status Update, A Facebook User Can Click The “like” Button As A Quick Way To Show Approval And Share The Message.
Link	An Electronic Connection Between Two Websites (also Called Hotlink). When An Item On One Web Page Is Clicked On, The User Is Transferred To Another Page Or Another Area On The Same Page.
Link Building	Link Building Is An Aspect Of Search Engine Optimization In Which Website Owners Develop Strategies To Generate Links To Their Site From Other Websites With The Hopes Of Improving Their Search Engine Ranking. Blogging Has Emerged As A Popular Method Of Link Building.
Link Popularity	How Many Web Sites Link To Yours, How Popular Those Linking Sites Are, And How Much Their Content Relates To Yours. Link Popularity Is An Important Part Of Search Engine Optimization, Which Also Values The Sites That You Link Out To.
Link Traffic	The Number Of Visitors Who Were On Another Site Before Clicking A Link Which Led Into Your Site.
Linkedin	Linkedin Is A Business-oriented Social Networking Site. Founded In December 2002 And Launched In May 2003, It Is Mainly Used For Professional Networking. As Of June 2010, Linkedin Had More Than 70 Million Registered Users, Spanning More Than 200 Countries And Territories Worldwide
Listening	In The Blogosphere Is The Art Of Skimming Feeds To See What Topics Are Bubbling Up, And Also Setting Up Searches That Monitor When You Or Your Organisation Is Mentioned
Listserver	A Program That Automatically Sends E-Mail To A List Of Subscribers. It Is The Mechanism That Is Used To Keep Newsgroups Informed.
Load	Usually Used With Upload Or Download, It Means To Transfer Files Of Software To 'load' - From One Computer Or Server To Another Computer Or Server. In Other Words, It's The Movement Of Information Online.
Load Time	The Amount Of Time In Seconds That It Takes A Page To Fully Load.
Local Business Listings	Each Of The Major Search Engines Offer Local Business Listings That Appear Next To Maps At The Top Of The Page On Many Locally Targeted Searches. Business May Either Submit New Requests Or Claim Existing Local Business Listings If The Search Engines Have Already Added The Company To The Results. Having A Web Site Is Not Required For Having A Local Business Listing.
Local Search	A Huge And Growing Portion Of The Search Engine Marketing Industry. Local Search Allows Users To Find Businesses And Web Sites Within A Specific (local) Geographic Range. This Includes Local Search Features On Search Engines And Online Yellow Page Sites. Optimizing For Local Search Requires Different Practices Than For Traditional Search Engine Optimization.
Location Based Social Networks	Interactions In These Social Networks Are Based On Users’ Locations. Users Indicate Their Location To The Network And Are Rewarded With Points And Can See The Social Activity Around Them.
Log Or Log Files	File That Keeps Track Of Network Connections.
Login	The Identification Or Name Used To Access Log Into- A Computer, Network Or Site.
Long Tail Keywords	Rather Than Targeting The Most Common Keywords In Your Industry, You Can Focus On More Niche Terms That Are Usually Longer Phrases But Are Also Easier And Quicker To Rank For In The Search Engines. Long Tail Keywords Can Amount For Up To 60% Or So Of A Site’s Search Traffic.
Lurker	A Lurker Online Is A Person Who Reads Discussions On A Message Board, Newsgroup, Social Network, Or Other Interactive System, But Rarely Or Never Participates In The Discussion.
Lurkers	Lurkers Are People Who Read, But Do Not Participate In Online Communities, Such As Forums, Discussion Groups, Blogs, And Wikis. The One Per Cent Rule-of-thumb Suggests About One Per Cent Of People Contribute New Content To An Online Community, Another Nine Percent Comment, And The Rest Lurk. However, This May Not Be A Passive Role Because Content Read On Forums May Spark Interaction Elsewhere.
Mailing List	An Online Mailing List Is An Automatically Distributed E-Mail Message On A Particular Topic Going To Certain Individuals. You Can Subscribe Or Unsubscribe To A Mailing List By Sending A Message Via E-mail. There Are Many Good Professional Mailing Lists, And You Should Find The Ones That Concern Your Business.
Manual Submission	Submitting Sites To Directories And Search Engines By Hand, Instead Of Using A Program.
Mapping	Networks Enables You See Who Are The Main Connecting People. To Do That You May Need To Ask People Who They Communicate With Most Frequently. If You Want To Grow An Online Community Or Network From An Existing “real World” Network, It Will Be Important That The Key People In The Network Overlap With The Champions For Online Networking
Mashup	A Web Service Or Software Tool That Combines Two Or More Tools To Create A Whole New Service. A Leading Example Is Chicagocrime, Which Merges Google Maps With The Chicago Police Department's Crime Tracking Web Site To Offer A Map Of Crime In Different Parts Of Chicago.
Meme	Keeping Things Simple, Here's A Partial Definition From 'the Daily Meme': In The Context Of Web Logs / 'blogs / Blogging And Other Kinds Of Personal Web Sites It's Some Kind Of List Of Questions That You Saw Somewhere Else And You Decided To Answer The Questions. Then Someone Else Sees Them And Does Them And So On And So On.
Message Boards	An Online Discussion Site; People Looking To Discuss Particular Issues Or Needing Support Post Threads (a Message) On The Forum Or Message Board In Hopes To Gain More Information Or Start A Conversation
Message Boards/forums	An Online Discussion Site; People Looking To Discuss Particular Issues Or Needing Support Post Threads (a Message) On The Forum Or Message Board In Hopes To Gain More Information Or Start A Conversation
Meta Search Engine	A Search Engine That Gets Listings From Two Or More Other Search Engines Rather Than Crawling The Web Itself.
Meta Tag	An Html Tag That Describes To The Search Engines What The Page Is About, When It Was Last Updated And Who Created The Page.
Meta Tags	Meta Tags Allow You To Highlight Important Keywords Related To Your Site In A Way That Matters To Search Engines, But That Your Web Site Visitors Typically Do Not See. Meta Tags Have Risen And Fallen In Terms Of Valuation By Internet Marketers And Search Engines Alike (see Keyword Stuffing), But They Still Play An Important Role In Search Engine Optimization. Examples Of Meta Tags Include Header Tags And Alt Tags.
Metadata	Refers To Information — Including Titles, Descriptions, Tags And Captions — That Describes A Media Item Such As A Video, Photo Or Blog Post
Metatags	Used To Identify The Creator Of A Web Page, What Html Specs The Page Follows, And The Keywords And Description Of The Page.
Microblogging	A Form Of Blogging Allowing Users To Compose Brief Text Updates And Publish Them. These Messages Can Be Submitted And Received By A Variety Of Means And Devices, Including Text Messaging, Instant Messaging, Email, Mobile Device, Mp3 Or The Web. Think Twitter
Micro-blogging	A Form Of Blogging Where The Entries/posts Are Limited To A Certain Amount Of Characters Or Words, I.e. Twitter.
Micro-philanthropy	Donating In Small Amounts ("1, "5, "10, "20)
Mime(Multipurpose Internet Mail Extensions )	A Method Of Encoding A File For Delivery Over The Internet.
Mobile Marketing	As Cell Phone Technology Advances, Advertisers Can Not Reach Their Target Audience Virtually Anywhere. While Mobile Marketing Is Really Just An Extension Of Online Marketing, It Provides Businesses Many New Opportunities And Challenges. How Does Your Web Site Look On Your Blackberry Or Treo?
Mobile Web Design	Designing For Mobile Devices Such As Pdas, Blackberrys, Cell Phones And More.
Moblogging	Short For Mobile Blogging, Moblogging Refers To Posting Blog Updates From A Cell Phone, Camera Phone Or Pda (personal Digital Assistant). Mobloggers May Update Their Web Sites More Frequently Than Other Bloggers, Because They Don't Have To Be At Their Computers In Order To Post.
Moblogs	A Blog Published Directly To The Web From A Phone Or Other Mobile Device.
Modem	A Contraction For 'modulation/demodulation,' It Is The Device That Converts A Digital Bit Stream Into An Analog Signal (and Back Again) So Computers Can Communicate Across Telephone Lines.
Modem Speeds	The Speed At Which You Connect To The Internet Through Your Computer's Modem. They Include 14.4, 28.8, 33.6 And Isdn. T1 And T3 Are High-Speed Connections That Don't Require A Modem.
Monetisation	The Approach To Making Money From Your Online Property Usually By Display Advertising, Subscription, Affiliate Links, Or Context Advertising (eg. Sponsored Ads On Search)
Mosaic	Developed By The Ncsa, The National Center For Supercomputing Applications At The University Of Illinois In Urbana , This Is The Breakthrough Browser That Revolutionized The Internet. It Brought Clickability An Graphics To A Hard-To-navigate, Text-heavy Information System And Made The Web - And Its Vast Commercial Possibilities - A Reality.
Movable Type	Movable Type Is A Publishing Platform A Served Web Publishing Platform (it Sits On Your Server) Created By Sixapart, The Same Folks Who Operate Typepad (a Hosted Web Publishing Platform -- Hosted On Their Server).
Mpeg	The File Format That Is Used To Compress And Transmit Movies Or Video Clips Online.
Multimailing	Direct Mail Campaign Using Both E-Mail And Postal Direct Mail.
Multimedia	Media And Content In Different Forms Such As Videos, Pictures, Etc. Examples Include Youtube And Flickr
Mybloglog	A Yahoo-owned Community And Social Networking Site That Tracks Traffic And Visits To Member Sites. One Of The Better Community-building Applications Available. Also Read: Faces On A Blog...
Mypunchbowl	Mypunchbowl.com Is A Social Network That Facilitates Party Planning And Provides Members With Ideas, Invitations, Favors, Gift Registries, Photo/video Sharing, And More.
Myspace	Myspace Is A Social Networking Website Owned By News Corporation. Myspace Became The Most Popular Social Networking Site In The United States In June 2006 And Was Overtaken Internationally By Its Main Competitor, Facebook, In April 2008.
Natural Listings	Also Referred To As “organic Results”, The Non-advertised Listings In Search Engines. Some Search Engines May Charge A Fee To Be Included In Their Natural Listings, Although Most Are Free. How High Or Low Your Web Site Is Ranked Depends On Many Factors, Two Of The Most Important Being Content Relevance And Link Popularity .
Natural Or 'organic' Results	Results From A Computer Ranking (algorithm) With No Paid Placements Or Inclusions.
Navigation (nav)	A Menu Of Links Or Buttons Allowing Users To Move From One Web Page To Another Within A Site. Top Navigation Is What I Use On This Site. You Will Often See Links As A Footer On A Site. That Would Be Bottom Nav Or Footer Nav.
Net Monthly Circulation	The Number Of Unique Web Users In The Panel That Visited The Site Over The Course Of The Reporting Period, Expressed As A Percentage Of The In-Tab.
Netiquette (internet Etiquette)	The Rules Of How To Behave On He Internet. The Most Important One Relevant To E-Mail Marketing Is Not To Send Promotional Or Commercial Messages To Anyone You Don't Know Or Who Has Not Agreed To Receive Them.
Netizen	An Active Internet User.
Netnewswire	A Free Rss News Aggregator For The Mac
Network	A Facebook Term For A Broader Social Grouping Such As A City, Large Company Or University. Eg. London, Yahoo, King’s College
Network (ad Network)	An Aggregator O Broker Of Advertising Inventory From Many Sites, For Example, 24/7 Media.
Newbie	A Term To Describe Anyone New To An Area, Whether It Be A Particular Forum Online Or The Internet.
News Aggregator	A Web-based Tool Or Desktop Application That Collects Syndicated Content
News Feed	(aka Ch-ch Changes, Activity Stream) Throttled, Filtered Amalgamation Of Friend Generated Stories Over The Past 48 Hours
News Reader	A News Reader Allows Users To Aggregate Articles From Multiple Websites Into One Place Using Rss Feeds. The Purpose Of These Aggregators Is To Allow For A Faster And More Efficient Consumption Of Information.
Newsgator	An Rss Company That Provides Us With Feeddemon, Netnewswire, Its Own Web-based Feed Reader And Powers The Feeds In Microsoft Outlook.
Newsgroup	A Discussion Group On Usenet Devoted To Talking About A Specific Topic. Currently, There Are Over 15,000 Newsgroups. Also Called Usenets, Newsgroups Consist Of Messages Posted On Electronic Bulletin Boards. Many Of Them Cover Professional Subjects And Societies And A Rich Sources Of Business Information; Others Are Junk And Contain Little But Mindless Drivel.
Newsreader	A Newsreader Gathers The News From Multiple Blogs Or News Sites Via Rss (see Below), Allowing Readers To Access All Their News From A Single Web Site Or Program. Online Newsreaders (like Bloglines, Pluck, Or Newsgator) Are Web Sites That Let You Read Rss Feeds From Within Your Web Browser. Desktop Newsreaders Download The News To Your Computer, And Let You Read Your News Inside A Dedicated Software Program.
Newsvine	An Open Source, Community News Service, Which Lets Members Customize The News Viewed By 'seeding' Articles Or Posting For Others To View And Rate.
Ning	Ning Allows You To Create Your Own Social Network For Anything.
Ninnyhammer	An Idiot. It's Also A Term Of Endearment (my Wife's Nickname For Me).
Nofollow	An Html Attribute Instructing Search Engines To Not Allow A Hyperlink To A Web Page To Be Influenced In Ranking By That Link. Originally Implemented To Combat Certain Types Of Search-engine Spam. There Is A Movement To Not Use The No-follow On Blogs, Especially The Comments Area (see How To Remove No-follow In Typepad Comments).
Notification	A Low Importance Message Either Generated Automatically Or As A Result Of A Friend’s Action
Octopus	A Nudge Internal Term For Describing Facebook Applications. They Are Like An Octopus: Tentacles That Reach As Many Facebook Communication Channels As Possible In Order To Ensure The Virality Of The App. “integration Points”. Eg Events, Photos, Newsfeed, Friends, Walls, Etc
Offline	Means Not Online, That Is, Not Connected To The Internet
Online	Means Being Connected To The Internet, And Also Being There In The Sense Of Reading Or Producing Content
Online Advertising	One Or A Combination Of Cpa, Cpc, Cpm Or Tenancy. Search Is A Form Of Cpc But Is So Large (google Adwords) That It Usually Referred To Separately.
Online Community	A Group Of People Using Social Media Tools And Sites On The Internet
Online Service	A Business That Provides Its Subscribers With A Wide Variety Of Data Transmitted Over Telecommunications Lines. Online Services Provide An Infrastructure In Which Subscribers Can Communicate With One Another, Either By Exchanging E-Mail Messages Or By Participating In Online Conferences (forums). In Additional, The Service Can Connect Users With An Almost Unlimited Number Of Third Party Information Providers. Subscribers Can Get Up-to-date Stock Quotes, News Stories Hot Off The Wire, Articles From Many Magazines And Journals - In Fact, Almost Any Information That Has Been Put In Electronic Form. Of Course, Accessing All This Data Carries A Price.
Open Graph	A Facebook Term Referring To Connections Between Users And Things They Like (web Pages Such As A Film On Imdb Or A Restaurant On Top Table)
Open Media	Refers To Video, Audio, Text And Other Media That Can Be Freely Shared
Open Video	Refers To The Movement To Promote Free Expression And Innovation In Online Video. With The Release Of Html5, Publishers Will Be Able To Publish Video That Can Be Viewed Directly In Web Browsers Rather Than Through A Proprietary Player
Openid	Is A Single Sign-on System That Allows Internet Users To Log On To Many Different Sites Using A Single Digital Identity, Eliminating The Need For A Different User Name And Password For Each Site
Openness	Is Being Prepared To Share And Collaborate Something Aided By Social Media
Opensocial	A Technology For Deploying The Same Application Across Multiple Platforms (myspace, Friendster, Hi5 But Not Facebook Or Linkedin)
Opera	Opera Is An Open-source Web Browser. While Not As Popular As Firefox, Opera Is Used As The Default Browser On Some Gaming Systems And Mobile Devices.
Opt-in	This Type Of Registration Requires A Person Submitting Information To Specifically Request He Or She Be Contacted Or Added To A List. Opt-ins Typically Lower Lead Flow Rates And Raise Costs Per Acquisition From Internet Marketing Campaigns, But May Produce Higher Percentages Of Interested Leads.
Opt-out	Here People Are Automatically Signed Up To Receive Contact, But Can Opt Out Of Receiving Newsletters, Calls, Etc. At Any Time.
Organic Listings	See Natural Listings.
Orkut	Orkut Is A Social Networking Website That Is Owned And Operated By Google. The Website Is Named After Its Creator, Google Employee Orkut Büyükkökten. Although Orkut Is Less Popular In The United States Than Competitors Facebook And Myspace, It Is One Of The Most Visited Websites In India And Brazil.
Outbound Links	Links On Any Web Page Leading To Another Web Page, Whether They Are Within The Same Site Or Another Web Site.
Page	All Websites Are A Collection Of Electronic 'pages.' Each Webpage Is A Document Formatted In Html That Contains Text, Images, Or Media Objects Such As Realaudio Player Files, Quicktime Videos, Or Java Applets. The Home Page Is Typically A Visitor's First Point Of Entry And Features A Site Index. Pages Can Be Static Or Dynamically Generated. All Frames And Frame Parent Documents Are Counted As Pages.
Page Rank	What Google Thinks A Webpage Is Worth; Google Ranks Pages On A 1-10 Basis.
Page Requests	The Opportunity For An Html Document To Appear In A Browser Window As A Direct Result Of A Visitor's Interaction With A Website (iab). The Page Request Is For A Browser To 'get' A Page From A Site And Is Recorded By The Server Log.
Page Views	Number Of Times A User Requests A Page That May Contain A Particular Ad. Indicative Of The Number Of Times An Ad Was Potentially Seen, Or 'gross Impressions.' Page Views May Overstate Ad Impressions If Users Choose To Turn Off Graphics (often Done To Speed Browsing).
Page Weight	How Large A Page Is In Megabytes Or Gigabytes (size Of All The Combined Files On The Page); Relevant To How Long The Page Takes To Load.
Pageview	When A Web Page Is Requested By Somebody Through A Browser. Pageviews Are Often Used To Track The Number Of Impressions A Banner Gets.
Paid Inclusion	Advertising Program Where Pages Are Guaranteed To Be Included In A Search Engine’s Index In Exchange For Payment, Though No Guarantee Of Ranking Well Is Typically Given. For Example, Looksmart Is A Directory That Lists Pages And Sites, Not Based On Position But Based On Relevance. Marketers Pay To Be Included In The Directory, On A Cpc Basis Or A Per-url Fee Basis, With No Guarantee Of Specific Placement.
Paid Listings	Listings That Search Engines Sell To Advertisers, Usually Through Paid Placement Or Paid Inclusion Programs. In Contrast, Organic (natural) Listings Are Not Sold.
Paid Placement	See Paid Search Below.
Paid Search	Also Referred To As Paid Placement, Pay Per Click, And Sometimes Search Engine Marketing, Paid Search Marketing Allows Advertisers To Pay To Be Listed Within The Search Engine Results Pages For Specific Keywords Or Phrases. Paid Placement Listings Can Be Purchased From A Portal Or A Search Network. Search Networks Are Often Set Up In An Auction Environment Where Keywords And Phrases Are Often Associated With A Cost-per-click (cpc) Fee. Google Adwords And Yahoo! Search Marketing Are The Largest Networks, But Microsoft Adcenter (live.com) And Other Sites Also Sell Paid Placement Listings Directly As Well.
Paid Search Marketing	Is The Placement Of Paid Ads For A Business Or Service On A Search Engine Results Page. An Advertiser Pays The Search Engine If The Visitor Clicks On The Ad (pay-per-click Or Ppc)
Pandora	Pandora Is A Social Online Radio Station That Allows Users To Create Stations Based On Their Favorite Artists And Types Of Music.
Pay-for-performance	Term Popularized By Search Engines As A Synonym For Pay-per-click, Stressing To Advertisers That They Are Only Paying For Ads That ‘perform’ In Terms Of Delivering Traffic, As Opposed To Cpm-based Ads, Which Cost Money, Even If They Don’t Generate A Click.
Pay-Per-click (ppc)	Listing Result Placed As A Result Of Monetary Bid Or Paid Inclusion. Usually Called A 'sponsored Links/sites'
Pay-Per-impression	An Advertising Pricing Model In Which Advertisers Pay Agencies Based On How Many Consumers See Their Promotions.
Pay-Per-sale	An Advertising Pricing Model In Which Advertisers Pay Agencies Based On How Many Consumers Actually Buy Something As A Direct Result Of The Promotion. Despised By Agencies For The Wretched Accountability It Brings To Their Lives.
Pcmia	An Acronym For A Personal Computer Memory Card Industry Association. Many Laptop Computers Use These Devices As Modems.
Pdf (portable Document Format)	Word Processing Software, Business Applications Lie The Originals. Must Have Adobe Acrobat Reader To View.
Pdf Files	Adobe's Portable Document Format (pdf) Is A Translation Format Used Primarily For Distributing Files Across A Network Or On A Website. Files With A .pdf Extension Have Been Created In Another Application And Then Translated Into .pdf Files So They Can Viewed By Anyone, Regardless Of Platform.
Permalink	A Permalink Is An Address Or Url Of A Particular Post Within A Blog Or Website.
Permalinks	Are The Permanent Urls To Your Individual Weblog Posts, As Well As Categories And Other Lists Of Weblog Postings. A Permalink Is What Another Weblogger Will Use To Link To Your Article (or Section), Or How You Might Send A Link To Your Story In An E-mail Message
Permission Marketing	Along The Lines Of Opt-in Registrations, Permission Marketing Focuses On Receiving The Consent Of Users Before Being Contacted Or, In Some Cases, Even Seeing An Advertisement. Permission Marketing Is Centered Around The Concept That People Are Increasingly Tuning Out The Barrage Of Advertisements They See Each Day. Its Focal Tenet Is That A Business Will Have A Better Chance Of Gaining A Client When The Client First Gives Permission To Be Sent An Ad Or Contacted. Search Engine Marketing By Its Nature Can Be Thought Of As A Type Of Permission Marketing – Showing Advertisements To People Already Searching For That Information – As Long As The Ad Is Relevant To What They Are Searching.
Personal Media	User-created Material — Refers To Grassroots Works Such As Video, Audio And Text
Php	Programming Language Used For Programming Sites.
Pid (Personal Information Destination)	There Are Millions Of Pages Of Information On The Web, But If You Are Looking For A Specific Item, There Is Only One Page Or Very Few - That Contains Exactly The Information You Need. That's Your Pid. Think O Fit As A Needle In A Haystack.
Pinging Software	In Blogging, Ping Is An Xml-rpc-based Push Mechanism By Which A Weblog Notifies A Server That Its Content Has Been Updated. Example, Pingomatic.com.
Platform	The Framework Or System Within Which Tools Work; That Platform May Be As Broad As Mobile Telephony, Or As Narrow As A Piece Of Software That Has Different Modules Like Blogs, Forums, And Wikis In A Suite Of Tools. As More And More Tools Operate “out There” On The Web, Rather Than On Your Desktop, People Refer To “the Internet As The Platform”. That Has Advantages, But Presents Challenges In Learning Lots Of Different Tools, And Getting Them To Join Up. (socialmedia, A-z Of Social Media)
Podcast	Podcast, Which The Oxford American Dictionary Named The 'word Of 2005,' Is A Media File (usually Audio But Sometimes Video) Made Available For Download To A Portable Device Or Personal Computer. Podcasts Use Feeds That Let You Subscribe To Them, So That When A New Audio Clip Is Published Online, It Arrives On Your Digital Doorstep Right Away.
Podcasting	A Digital Media File, Or Series Of Files, Residing At A Unique Web Feed Address And Distributed Over The Internet For Playback On Portable Media Players Or Computers. The Term Is A Combination Of “broadcast And “pod”.
Podcasts	Online Audio Or Visual Recordings Syndicated On The Internet And Available To Download To Portable Media Players Such As An Ipod
Podsafe	Is A Term Created In The Podcasting Community To Refer To Any Work That Allows The Legal Use Of The Work In Podcasting, Regardless Of Restrictions The Same Work Might Have In Other Realms, Such As Radio Or Television Use
Poke	Smallest Unit Of Communication On A Social Network Eg. You Have Just Been Poked By Jane, Do You Want To Poke Back?
Pop (point Of Presence)	Pop Is A Service Provider's Location For Connecting To Users. Generally, Pops Refer To The Location Where People Can Dial Into The Provider's Host Computer. Most Providers Have Several Pops To Allow Low Cost Access Via Telephone Line.
Pop-under	An Advertisement That Opens In A New Web Browser Window Once You Visit A Particular Page Or Take Some Other Action. Considered Less Annoying Than Pop-up Ads Because The New Window Appears Behind The Existing One.
Pop-up	An Extremely Abused Type Of Online Marketing Advertisement, Pop-ups Open New Windows On Your Screen That Partially Or Wholly Cover Your Current Web Browser Window. Some Search Engines Ban Ads That Create A Certain Number (or Even Any) Pop-up Ads. Direct Online Marketing™ Does Not Include Pop-ups Or Pop-unders As Part Of Its Internet Marketing Services.
Portal	A Website Or Service That Offers A Broad Array Of Resources And Services, Such As E-Mails, Forums, Search Engines, And Online Shopping Malls. The First Web Portals Were Online Services, Such As Aol, That Provided Access To The Web, But By Now Most Of The Traditional Search Engines Have Transformed Themselves Into Web Portals To Attract And Keep A Larger Audience.
Posterous	Posterous Is A Blogging And Content Syndication Platform That Allows Users To Post Content From Any Computer Or Mobile Device By Sending An E-mail.
Postrank	Postrank Monitors And Collects Social Engagement Related To Content Around The Web. Essentially It Helps Publishers Understand Which Type Of Content Promotes Sharing On The Social Web.
Pots (plain Old Telephone Service)	Unless You Are Reading This At A High-Tech Company Or Large Corporation With Isdn Or T1 Lines, Chances Are You Accessed Over Pots, Copper Wired That Transmit At About 28.8k - Which Means Surfing For You Is A Fairly Slow Business.
Ppc Traffic	The Number Of Visitors Who Clicked On A Paid Ad Which Led Into Your Site.
Ppp (point To Point Protocol)	The Language That Enables A Computer To Use Telephone Lines And A Modem To Connect To The Internet. Gradually Replacing Slip As The Preferred Means Of Connection.
Press Optimization	The Optimizing Of Press Releases For Search Engines. This Process Has Many Similarities To Search Engine Optimization, Although It Focuses Much More On Keyword Use In Content Creation In Regards To How Press Releases Are Often Picked Up By Blogs And Other Forms Of New Media.
Privacy Settings	The Ability To Limit Social Content By Network Or Friend Lists
Profile	The Information That You Provide About Yourself When Signing Up For A Social Networking Site. As Well As A Picture And Basic Information, This May Include Your Personal And Business Interests, A 'blurb' About Yourself, And Tags To Help People Search For Like-minded People.
Propagation	Internet Changes Need To Be Recognized By Other Computers Throughout The Net. This Is Known As Propagation.
Property	A Generic Term For A Page, Application, Widget Or Web Site
Protocol	A Set Of Rules That Governs How Information Is To Be Exchanged Between Computer Systems. Also Used In Certain Structured Chat Rooms To Refer To The Order In Which People May Speak.
Public Domain	A Work Enters The Public Domain When It Is Donated By Its Creator Or When Its Copyright Expires. A Work In The Public Domain Can Be Freely Used In Any Way, Including Commercial Uses
Public Media	Refers To Any Form Of Media That Increase Civic Engagement And Enhance The Public Good
Pug-In	A Program Application That Can Easily Be Installed And Used As Part Of A Web Browser. Once Installed, Plug-in Applications Are Recognized By The Browser, And Its Function Is Integrated Into The Mail Html File Being Presented.
Push	Is The Delivery ('pushing') Of Information Hat Is Initiated By The Server Rather Than Being Requested ('pulled') By A User. Pointcast Is The Best Known Push Service That Pushes Information Based On The User's Profile.
Qik	Qik Is An Online Video Streaming Service That Lets Users To Stream Video Live From Their Mobile Phones To The Web.
Quantcast	Quantcast Provides Website Traffic And Demographics For Websites. The Tool Is Primarily Used By Online Advertisers Looking To Target Specific Demographics.
Query	Query Is Another Term For “keyword” Or “search Term.” Within Google Adwords, Search Query Reports Show The Actual Terms That Searchers Used To Click On Your Ads, As Opposed To The Advertised Keyword That Is In Your Account. These Two Sets Of Words May Or May Not Be The Same.
Rank	How Well A Particular Web Page Or Web Site Is Listed In The Search Engine’s Results. For Example, A Web Page About Apples May Be Listed In Response To A Query For “apples.” However, “rank” Indicates Where Exactly It Was Listed – Be It On The First Page Of Results, The Second Page Or Perhaps The 200th Page. Alternatively, It Might Also Be Said To Be Ranked First Among All The Results, Or 12th, Or 111th. Overall, Saying A Page Is “listed” Only Means That It Can Be Found Within A Search Engine In Response To A Query, Not That It Necessarily Ranks Well For That Query. Also Known As Position.
Reach	Unique Web Users Who Visited The Site Over The Course Of The Reporting Period, Expressed A Percentage Of The Universe For The Demographic Category. Also Called Unduplicated Audience.
Reader	Aggregates Information From Rss Feed Into One Site
Readiness Is A Check On Whether You	Or Your Organisation – Are Prepared To Engage With Social Media
Real	Time Search - Real-time Search Is The Method Of Indexing Content Being Published Online Into Search Engine Results With Virtually No Delay.
Real Audio	A Commercial Software Program That Plays Audio On Demand Without Waiting For Long File Transfers. For Instance, You Can Listen To National Public Radio's Entire Broadcast Of 'all Things Considered' On The Internet.
Real Simple Syndication (rss)	An Increasingly Popular New Technology That Allows Information To Be Easily Shared On Web Sites Or Given Directly To Users Per Their Request. Click Here For A Feed To The Official Direct Online Marketing™ Blog. Rss Feeds Create New Online Advertising Opportunities, Although Marketers Are Still Debating How Best To Use Them.
Real Time	Events That Happen In Real Time Are Happening Virtually At That Particular Moment. When You Chat In A Chat Room Or Send An Instant Message, You Are Interacting In Real Time Since It Is Immediate.
Real-time Search	Real-time Search Is The Method Of Indexing Content Being Published Online Into Search Engine Results With Virtually No Delay.
Reciprocal Link	A Link Exchange Between Two Sites. Both Sites Will Display A Link To The Other Site Somewhere On Their Pages. This Type Of Link Is Generally Much Less Desirable Than A One-way Inbound Link.
Reddit	Reddit Is Similar To Digg And Newsvine. It Is A Social News Site That Is Built Upon A Community Of Users Who Share And Comment On Stories.
Referral Rate	A Measure Of The Traffic Visiting Your Web Site Broken Out By Channel Search Engine, Ppc, Link, Or Direct. The Referral Rate Can Help Determine Which Channel Is Most Effective At Driving Traffic To Your Site.
Referring Site	A Site That Sends Visitors Your Site's Way And May Include Directories, Banner Advertisements, Or Any Other Sites Targeted During Link-building Campaigns.
Registration	Is The Process Of Providing A Username, Password And Other Details When Seeking To Access A Website That Has Restricted Access
Remix	Is Any Work That Takes Elements From Two Or More Media Files And Mashes Them Together To Create A New Piece Of Media
Results Page	Also Referred To As A Search Engine Results Page.
Retention Loop	The Application Dynamic That Encourages Me To Return Regularly To An Application.
Return On Investment (roi)	The Key Statistic For Many Companies: Are Your Advertisements Generating Profits, And How Much Profit Given The Money You Have Had To Pay. Direct Online Marketing™ Always Has Its Eye On Roi For All Partners…and You Should, Too!
Returning Visitor	A Unique Visitor That Has Come Back For More; In Other Words, They've Visited Your Site At Least Twice. Keep An Eye On How Many Returning Visitors Your Site Enjoys To Get A Feel For Your Site's 'sticky-ness' Factor.
Rfc (request For Comment)	The Documents That Contain The Protocols, Standards, And Information That Define The Internet. Gathered And Published By The Internet Engineering Task Force, A Consensus Building Body Made Up Of Institutions And Corporations Involved With Online Communications, They Are Preceded By Rfc And Followed By A Number. Rfc Archives Can Be Found At Internic.
Rfp	Request For Proposal - An Invitation For Companies To Submit A Proposal For Specific Services Or Products
Rich Media	Web Advertisements Or Pages That Are More Animated And/or Interactive Than Static Banners Or Pages.
Rich Media Ad	A Display Advert That Includes Video Or Interactivity
Robot Or Bot	See Crawler.
Robots.txt	A File Used To Keep Web Pages From Being Indexed Or To Tell Which Pages You Want A Search Engine To Index.
Roi	Return On Investments.
Router	The Hardware Or Software That Handles Connection Between Networks Online. In Other Words, It Tells Your Computer Where To Go.
Rss	Rss (really Simple Syndication) Is A Format That Lets Readers Stay Current With Blogs And News Content Using A Feed Reader, Or Aggregator. All Blogs, Podcasts And Videoblogs Contain An Rss Feed, Which Lets Users Subscribe To Content Automatically And Read Or Listen To The Material On A Computer Or A Portable Device.
Rss (really Simple Syndication)	Is A Web Standard For The Delivery Of Content — Blog Entries, News Stories, Headlines, Images, Video — Enabling Readers To Stay Current With Favorite Publications Or Producers Without Having To Browse From Site To Site. Rss Feeds Let Users Subscribe To Content Automatically And Read Or Listen To The Material On A Computer Or A Portable Device
Rss Feed	Really Simple Syndication; A System That Generates Frequently Updated Information From A Site (i.e. Blog Posts, Online Articles)
Run Of Site (ros)	A Contract Specifying Run Of Site Means That A Banner Or Other Type Of Online Advertisement Can Appear On Any Page, And Usually In Any Open Placement, Of A Particular Web Site.
Run-of-network	A Run-of-network Ad Is One That Is Placed To Run On All Sites Within A Given Network Of Sites. Ad Sales Firms Such As Latitude90 Handle Run-of-network Insertion Orders In Such A Way As To Optimize Results For The Buyer Consistent With Higher Priority Ad Commitments.
Run-of-site	A Run-of-site Ad Is One That Is Placed To Rotate On All Non-featured Ad Spaces On A Site. Cpm Rates For Run-of-site Ads Are Usually Less Than For Rates For Specially-placed Ads Or Sponsorships.
Scope Creep	When The Scope Of A Project Gets Somewhat Out Of Control, Resulting In Cost Overruns, Loss Of Time Management And Focus.
Scraping	The Process Of Copying Content From One Web Property And Using It On Another. In Other Words, Stealing. Scraping Technologies Have Evolved Because Of The Needs For Content And To Stay Ahead Of Legitimate Content Creators Trying To Protect What They’ve Written. Some Companies Offer Content Monitoring To Help Protect Against Scraping.
Screen Name	The Name You Use To Represent Yourself Online.
Screencast	Is A Video That Captures What Takes Place On A Computer Screen, Usually Accompanied By Audio Narration. A Screencast Is Often Created To Explain How A Website Or Piece Of Software Works, But It Can Be Any Piece Of Explanatory Video That Strings Together Images Or Visual Elements
Scribd	Scribd Turns Document Formats Such As Pdf, Word And Powerpoint Into A Web Document For Viewing And Sharing Online.
Search Engine	A Program That Searched Documents For Specified Keywords And Returns A List Of The Documents Where The Keywords Were Found. Although Search Engine Is A Really General Class Of Programs, The Term Is Often Used To Specifically Describe Systems Like Altavista And Excite That Enable Users To Search For Documents On The World Wide Web And Usenet Newsgroups.
Search Engine Marketing (sem)	Is A Form Of Internet Marketing That Seeks To Promote Websites By Increasing Their Visibility In Search Engine Result Pages (serps). According To The Search Engine Marketing Professional Organization, Sem Methods Include: Search Engine Optimization (or Seo), Paid Placement, Contextual Advertising, And Paid Inclusion (wikipedia, Search Engine Marketing)
Search Engine Referrals	Relates Directly To How Often A User Got To Your Site By Way Of A Search Engine. This Lets You Know Whether Or Not Your Site's Rankings Are Having An Effect On Your Traffic. Look To Your Conversion Rate When Analyzing This Figure, As Well, To See If You're Making Any Profit From Your Referral Rate. Also, A High Referral Rate Coupled With A Low Conversion Rate May Indicate That Your Site Is Ranked Under The Wrong Keywords Or Phrases.
Search Engine Reputation Management (serm)	Think Of Search Engine Reputation Management As Online Spin Control. Serm Allows A Person Or Organization Better Positioning Through Strategy Involving Search Engine Optimization, Paid Search Marketing, Press Optimization, Blogging, And Social Media. The Most Important Part Of Serm Is Starting Early – Before A Crisis.
Search Engine Results Page	Search Engine Results Pages, Or Serps, Are The Web Pages Displayed By Any Search Engine For Any Given Search. They Display Both Natural (organic) Listings And Pay-per-click Ads. How High You Are Listed And Where Your Ad Is Shown Depends On Search Engine Optimization; And Paid Search Engine Marketing Respectively.
Search Engine Saturation	Describes The Number Of Pages A Search Engine Has Indexed For A Particular Website.
Search Engine Submission	The Act Of Manually Submitting Your Website For Inclusion In A Search Engine Database.
Search Engine Traffic	The Number Of Visitors Who Clicked An Organic Search Result (non Ppc) Which Led Into Your Site.
Search Engines	Search Engines Are Places People Go To Search For Things On The Internet, Such As Yahoo!, Google, Or Bing. Most Search Engines Provide Web Sites Two Ways Of Appearing: Natural (free) And Paid. Natural Listings, Also Referred To As Organic Listings, Appear Based On The Search Engines’ Own Formulae. You Can’t Pay To Have Your Site Listed Higher (although Some Search Engines Require That You Pay To Be Included In The Natural Listings), But You Can Perform Search Engine Optimization (seo). Paid Listings Usually Appear Above Or To The Side Of Natural Listings And Are Typically Identifiable As Advertisements. The Most Common Cost For Advertising On Paid Listings Through Paid Search Is Pay Per Click (ppc).
Search Friendly Design	Designing A Website To Be Easily Found And Crawled By Search Engines. This Also Means That It Will Be Easily Found And Used By The Target Audience.
Search Terms	A Search Term Is A Word Or Group Of Words That A Person Types Into A Search Engine To Find What They Are Looking For. Based Upon What A Company Sells, A Web Site Should Incorporate The Most Popular Or Most Popular Specific Search Terms Into The Copy As Keywords. Figuring Out The Appropriate Search Terms To Put Into A Web Site And To Advertise On Is A Huge Part Of A Search Engine Marketer’s Job.
Second Life	Second Life Is An Online Virtual World Developed By Linden Lab That Was Launched On June 23, 2003. Users Are Called 'residents' And They Interact With Each Other Through Avatars. Residents Can Explore, Meet Other Residents, Socialize, Participate In Individual And Group Activities, Create And Trade Virtual Property And Services With One Another, And Travel Throughout The World.
Seesmic	Seesmic Is A Popular Desktop And Mobile Social Application. Using Apis, Seesmic Allows Users To Share Content On Social Networks Such As Twitter And Google Buzz From The Same Application.
Semantic Markup	Semantic Markup Is A Method Of Writing Html That Employs Using Html Tags That Add Meaning To The Content They Contain That Is Descriptive Enough To Allow Humans And The Machines We Program To Recognize It And Make Decisions About It. In Other Words, Markup Means Something When We Can Identify It And Do Useful Things With It. In This Way, Semantic Markup Becomes More Than Merely Descriptive. It Becomes A Brilliant Mechanism That Allows Both Humans And Machines To 'understand' The Same Information.
Semantic Web	The Semantic Web Is A New Step In The Evolution Of The Web Where Information Is Organized By Links Between Websites, Specifically, The Content Created By Users.
Sentiment	Sentiment Is Normally Referred To As The Attitude Of User Comments Related To A Brand Online. Some Social Media Monitoring Tools Measure Sentiment.
Seo (search Engine Optimization)	Seo Is The Process Of Editing A Web Site’s Content And Code In Order To Improve Visibility Within One Or More Search Engines.
Serp	Search Engine Results Page The Page That A Search Engine Returns With The Results Of Your Query.
Server	Servers Are The Backbone Of The Internet, The Computers That Are Linked By Communication Lines And 'serve Up' Information In The Form Of Text, Graphics, And Multimedia To Online Computers That Request Data That's You. (when A Server 'goes Down' It Loses Its Online Link And The Information It Holds Cannot Be Accessed.)
Server Colocation	When An Entire Copy Of Your Site Is Hosted In Another Server.
Session	A Series Of Transactions Or Hit Made By A Single User. If There Has Been No Activity For A Period Of Time, Followed By The Resumption Of Activity By The Same User, A New Session Is Considered Started. Thirty Minutes Is The Most Common Time Period Used To Measure A Session Length.
Share	The Act Of Sharing A Piece Of Content With Specific Friends Or “posting To Profile” So That Those Friends Particularly Interested In Me Will Read It
Shareware	Software Programs That Are Openly Available And Usually Can Be Downloaded Online. They Are Often Free, Though Not Always.
Shockwave; A Plug	In That Allows For A Multimedia Movies To Play Through A Browser.
Shopping Cart	The Virtual Shopping Cart That A User Can Place Items From An E-commerce Site In Until She Is Ready To Check Out.
Short Url	An Alias Short Url Used For Redirection Of Long Urls
Shovelware	Is The Software That Is Inflated In Value By 'shoveling' In All Kinds Of Information, Usually Free To Anyone And Generally Worthless. The Term Is Being Expanded By Usage To The Web, Where A Lot Of Irrelevant Information Is Shoveled Onto Many Sites.
Sic (standard Industrial Classification) Codes	Classifies Establishments By The Type Of Activity In Which They Are Engaged.
Sidebar	A Column (or Multiple Columns) Along Either Or Both Sides Of A Blog Site's Main Content Area. The Sidebar Is Often Includes Contact Information Of The Author, The Blog's Purpose And Categories, Links To Archives, Honors And Other Widgets The Author Includes On The Site.
Signature File	A Personal Footer That Can Be Automatically Attached To E-Mail .
Sitemap	A Map Of A Website That Lists Each Page And It's Subpages. Ideally This Is Used As The 404 Error Page, To Help Users Find What They Need When They Get An Error Or Just Need A Quick Way To Find What They Need.
Skype	Skype Is A Free Program That Allows For Text, Audio And Video Chats Between Users. Additionally, Users Can Purchase Plans To Receive Phone Calls Through Their Skype Account.
Slideshare	Slideshare Is An Online Social Network For Sharing Presentations And Documents. Users Can Favorite And Embed Presentations As Well As Share Them On Other Social Networks Such As Twitter And Facebook.
Slip (serial Line Internet Protocol)	Slip Refers To A Method Of Internet Connection That Enables Computers To Use Phone Lines And A Modem To Connect To The Internet Without Having To Connect To A Host.
Smds (switched Multimegabit Data Services)	A High-Speed Data Transmission Service That Provides Wide Area Connectivity Through The Public Telephone Network.
Smm (social Media Marketing)	Smm Includes Writing Content That Is Remarkable, Unique, And Newsworthy. This Content Can Then Be Marketed By Popularizing It Or Even By Creating A “viral” Video On Youtube And Other Video Sites. Social Media Is About Being Social So Smm Can Include Getting Involved In Other Similar Blogs, Forums, And Niche Communities.
Smo	Acronym For Social Media Optimization, A Term Coined By Rohit Bhargava
Smo (social Media Optimization)	Smo Is A Set Of Methods For Generating Publicity Through Social Media, Online Communities And Community Websites. The Focus Is On Driving Traffic From Sources Other Than Search Engines, Though Improved Search Ranking Is Also A Benefit Of Successful Smo.
Snail Mail	A Term For Traditional Land And Air Mail Services, Which Takes Days To Deliver A Message Versus Seconds For Delivery Of E-Mail.
Sob	A Badge Of Honor In The Spirit Of Community And Knowledge Sharing. Created By Liz Strauss At Successful (and Outstanding) Blog(gers). A Complete Directory Of Sobs.
Social Action	An Interaction On A Social Network That Triggers A Story To Be Posted To A User’s Profile. E.g. Toby Just Added An Ipod To His Wish List.
Social Ad	A Display Advert Targeted To A Particular Social Demographic (age, Location, Relationship Status) Or Profile Data (job, Interests)
Social Bookmarking	The Collaborative Equivalent Of Storing Favorites Or Bookmarks Within A Web Browser, Social Bookmarking Services (like Del.icio.us Or Furl) Let People Store Their Favourite Web Sites Online. Social Bookmarking Services Also Let People Share Their Favourite Web Sites With Other People, Making Them A Great Way To Discover New Sites Or Colleagues Who Share Your Interests.
Social Bookmarks	A Method For Internet Users To Store, Search, Organize, And Most Importantly - Share Web Pages. Two Favorites Are Delicious And Stumbleupon. For A Great Video On How Social Bookmarking Works, Check Out Commoncraft's Social Bookmarking In Plain English.
Social Capital	Is A Concept Used In Business, Nonprofits And Other Arenas That Refers To The Good Will And Positive Reputation That Flows To A Person Through His Or Her Relationships With Others In Social Networks
Social Context	The Real World Social Activity That A Social Application Tries To Replicate Or Provide Tools For Online.
Social Engagement Funnel	The Five Increasing Levels Of Social Engagement From Viewing Through Selecting, Commenting, Sharing, Creating And Marketing.
Social Gaming	When You Play Online Games With Your Friends On Social Networks Such As Facebook. The Most Successful Example Is Farmville Produced By Zinga, Which At One Stage Had Gathered 84 Million Active Users.
Social Graph	An Online Representation Of Your Real World Network Of Relationships. This Is Created Only Through Mutual Consent (“friending” Someone)
Social Media	Online Technologies And Practices That People Use To Share Content, Opinions, Insights, Experiences, Perspectives, And Media Themselves. Social Media Can Take Many Different Forms, Including Text, Images, Audio, And Video. The Social Media Sites Typically Use Tools Like Message Boards, Forums, Podcasts, Bookmarks, Communities, Wikis, Blogs, Etc. (wikipedia) Popular Social Media Sites Include Technorati, Digg, Linkedin, Flickr, Myspace, Facebook, Yahoo! Answers, And Del.icio.us.
Social Media Marketing	An Online Marketing Method Which Utilizes Social Networking Spaces And User-generated Content Platforms To Promote A Product Or Service
Social Media Monitoring	Social Media Monitoring Is A Process Of Monitoring And Responding To Mentions Related To A Business That Occur In Social Media.
Social Media Optimization	Utilizing Social Media Marketing Tactics And Implementing Optimization To Gain Increased Awareness Within The Social Networks And To Gain Traffic From Sites Other Than The Search Engines
Social Media Optimization (smo)	Is A Set Of Practices For Generating Publicity Through Social Media, Online Communities And Social Networks. The Focus Is On Driving Traffic From Sources Other Than Search Engines, Though Improved Search Ranking Is Also A Benefit Of Successful Smo
Social Network	An Online Environment To Share, Communicate And Play With Your Friends . Eg. Myspace, Bebo, Hi5, Friendster, Orkut (also See Social Network Platforms That Allow You To Create Your Own Social Network Such As Ning)
Social Networking	A Type Of Social Media, Social Networking Web Sites Allow Users To Interact And Create Or Change Content On The Site. These Sites, Of Which Businesses Are Now Using For Marketing Purposes, Allow Users To Create Their Own Web Sites / Online Spheres (e.g. Linkedin And Facebook), Share Photographs (e.g. Flickr), Microblog / Text Small Bits Of Information To Their Personal Community (e.g. Twitter) Or Recommend Information For Others To Find On The Internet (e.g. Del.icio.us And Digg). The Sites In This Last Grouping Are Also Referred To As Social Bookmarking Or Social News Sites. There Are Also A Growing Number Of Sites That Are Heavily Dependent On Mobile And Geographic Locations, Such As Foursquare.
Social Networking Sites	Large Sites That Host Multiple Communities Comprised Of People With Profiles Who Have With Similar Interests. These Sites Offer A Place Where People Engage With One Another Online And Share Content. Example Communities Include:
Social News	Sometimes Called Social Sites, Social News Sites Encourage Users To Submit And Vote On News Stories Or Other Links, Thus Determining Which Links Are Showcased
Social News Sites	This Process Allows Users To Submit, Vote On And Make The “news” From Stories That They Mark Of Interest Rather Than An Editor. Examples Include Slashdot And Digg.
Social Plugins (facebook)	Social Plugins Are A Line Of Html Code That Can Be Integrated Into Any Webpage And Offers Users A Personalised Version Of Your Website.
Social Proof	The Determination Of What Is Right By Finding Out What Other People Think Is Right
Social Remixing	Mash Up Between A User’s Social Data (photos, Friends Etc.) And A Brand Or Product To Create Something New. A Nudge Creative Process.
Social Selling	Also Referred To As Sales 2.0, The Merging Of Web 2.0 Technologies With Traditional Sales Strategies, Enabling Salespeople To Better Prioritize Their Time And Serve As Experts—not Just Negotiators— In The Product Selection Process
Social Tools (sometimes Called Social Software)	Are Software And Platforms That Enable Participatory Culture — For Example, Blogs, Podcasts, Forums, Wikis And Shared Videos And Presentations
Social Utility	An Editorless, Rules Based, Social Network. E.g. Facebook Operates As An Ecosystem Rather Than As A Channel
Spam	Can Refer To Unwanted Data Sent Via Email Or Put On A Web Site To Game A Search Engine. You’re Probably Aware Of Spam In The Classic Email Sense And Hopefully Also Aware Of The Strict Standards And Penalties Associated With The Can-spam Act. Spam To A Search Engine Is Web Content That The Search Engine Deems To Be Detrimental To Its Efforts To Deliver Relevant, Quality Search Results. Some Search Engines Have Written Guidelines About What They Consider To Be Spamming, But Ultimately Any Activity A Search Engine Deems Harmful May Be Considered Spam, Whether Or Not There Are Published Guidelines Against. Examples Of Spam Include The Creation Of Nonsensical Doorway Pages Designed To Pleased Search Engine Algorithms Rather Than Human Visitors, Or Heavy Repetition Of Search Terms Within A Page (i.e., The Search Terms Are Used Tens Or Hundreds Of Times In A Row). Spam Derives Its Name From A Popular Monty Python Skit.
Spambot	Automatic Software Robots That Post Spam On A Blog (h/t Barbara Ling)
Spec	Acronym For Standard Performance Evaluation Corporation, A Nonprofit Corporation Set Up By Many Computer And Microprocessor Vendors To Create A Standard Set Of Benchmark Tests. The Most Widely Used Set Of Tests, Known As Spec Cpu2000 Contains Two BCint2000 For Measuring And Comparing Compute-intensive Integer Performance, And Cfp2000 For Measuring And Comparing Compute-intensive Floating Point Performance. The Spec Cpu2000 Benchmark Tests Are Also Called Cpu2000 Tests.
Spider	A Term Used To Describe Search Engines Such As Yahoo! And Altavista, Because Of The Way That Cruise All Over The World Wide Web To Find Information. It Is A Software Program That Combs The Web For New Sites And Updated Information On Old Ones, Like A Spider Looking For A Fly.
Splash Page	A Bridge Between A Banner Advertisement And An Advertiser's Website That Provides Product Information And Hotlinks. Splash Pages Are Replacing Many Homepages Particularly On Site More Involves With News And Publishing - As Gateways Into Web Content. They Start With A Bigger 'splash,' More Graphics, And Timely Information, And Change Often, Like The Cover Of A Magazine.
Splog	Nickname For Spam Blogs, Or Blogs Not Providing Their Own Or Real Content. Sploggers Use Automated Tools To Create Fake Blogs Full Of Links Or Scraped Content From Other Sites In Order To Boost Search Engine Results.
Splogs (short For Spam Blogs)	Blogs Not Providing Their Own Or Real Content. Unscrupulous Publishers Use Automated Tools To Create Fake Blogs Full Of Links Or Scraped Content From Other Sites In Order To Boost Search Engine Results
Ssl (secured Socket Layer)	Secures A Site So That It Is Safe To Send Personal Information.
Static Rotation	Advertisements Rotated Based On The Entry Of Users Into A Screen. Regardless Of The Amount Of Time A User Spends With A Screen. Advertisements Will Remain On The Screen For The Entire Time And Will Not Change.
Status	140 Character Description Of What A User Is Doing Right Now. E.g. Toby Is Writing A Glossary Of Social Media Terms
Stickiness	A Measure Used To Gauge The Effectiveness Of A Site In Retaining Individual Users. The Term Is Typically Used In Promotional Material When Traffic Numbers Are Too Low To Be Effective In Lauding A Site's Performance. Never Mind The Quantity, Feel The Stick. Sticky Refers To A Website People Want To Stay On And Frequently Revisit.
Streaming Media	Unlike Downloadable Podcasts Or Video, Streaming Media Refers To Video Or Audio That Can Be Watched Or Listened To Online But Not Stored Permanently
Stumbleupon	Free Web-browser Extension Which Acts As An Intelligent Browsing Tool For Discovering And Sharing Web Sites.
Style Or Style Sheet	Css That Determines The Look/feel Of A Site. (h/t Barbara Ling)
Submission	The Act Of Submitting A Url For Inclusion Into A Search Engine’s Index. Unless Done Through Paid Inclusion, Submission Generally Does Not Guarantee Listing. In Addition, Submission Does Not Help With Rank Improvement On Crawler-based Search Engines Unless Search Engine Optimization Efforts Have Been Undertaken. Submission Can Be Done Manually (i.e., You Can Fill Out An Online Form And Submit) Or Automated, Where A Software Program Or Online Service May Process The Forms Behind The Scenes.
Subscribing	Is The Process Of Adding An Rss Feed To Your Aggregator Or Newsreader. It’s The Online Equivalent Of Signing Up For A Magazine
Surfing	Exploring The World Wide Web. Commonly Seen As 'surfing The Net.'
Syndication	Allows Your Blog Content To Be Distributed Online. (h/t Barbara Ling)
Sysop	The Person Responsible For The Day-To-day Operations Of A Computer System Or Network. In Large Corporations, This Person Can Be The Head Of The Is (information Systems) Department.
T-1	A High-speed (1.54 Megabits/second) Network Connection.
T-3	An Even Higher-speed (45 Megabits/second) Network Connection .
Tag Cloud	Is A Visual Representation Of The Popularity Of The Tags Or Descriptions That People Are Using On A Blog Or Website. Popular Tags Are Often Shown In A Large Type And Less Popular Tags In Smaller Type
Tagging	Tagging Is A Way Of Organizing And Finding Information On The Internet. A Tag Is A Simple Category Name, Or One-word Descriptor. Many Social Tools, Like Technorati And Del.icio.us Allow Users To Tag Their Photos, Posts, And/or Bookmarks In A Way That Makes Sense To Them.
Tags	Keywords That Describe The Content Of A Web Site, Bookmark, Photo Or Blog Post. You Can Assign Multiple Tags To The Same Online Resource, And Different People Can Assign Different Tags To The Same Resource. Tag-enabled Web Services Include Social Bookmarking Sites (like Del.icio.us), Photo Sharing Sites (like Flickr) And Blog Tracking Sites (like Technorati). Tags Provide A Useful Way Of Organizing, Retrieving And Discovering Information.
Targeted Marketing	Banners Or Other Promotions Aimed, On The Basis Of Demographic Analysis, At One Specific Subsection Of The Market.
Targeting	Shaping Internet Marketing Campaigns To Attract Certain Specific Groups Of Prospective Clients. Examples Of Targeting Include Women, Gun Owners, And Medicare Recipients. Behavioral Targeting Is A Newer, Specific Type Of Focus For Advertisers.
Tcp (transmission Control Protocol)	Tcp Works With Ip To Ensure That Packets Travel Safely On The Internet. This Is The Method By Which Most Internet Activity Takes Place.
Technorati	Technorati Is The Recognized Authority On What's Going On In The World Of Weblogs. They Help People Search For, Surface, And Organize Bloggers And Their Daily Posts. Who's Saying What. Right Now.
Technorati Authority	Used To Determine The Number Of Times A Keyword Or Url Are Mentioned And Linked In Blogs
Teleconferencing	Is Holding A Meeting Without Being In The Same Place, Using A Network Connection And Tools Like Voice Over Ip, Instant Messaging, Video, And Whiteboards
Tenancy (sponsorship)	The Advert Is Displayed For A Set Period Of Time. Eg. Pampers Sponsors Netmums
Terms Of Service (tos)	Are The Legal Basis Upon Which You Agree To Use A Website, Video Hosting Site Or Other Place For Creating Or Sharing Content
Text Ad	An Online Advertisement That Contains Only Written Copy. Paid Listings Found On The Results Pages Of The Main Search Engines Are Currently Text Ads, Although This Is Starting To Change. Soon You Should Expect To See Video Ads Pop Up Here Occasionally.
Text Link	A Link That Looks Like Highlighted Text On A Web Page Or In A Document.
Threads	Are Strands Of Conversation. On An Email List Or Web Forum They Will Be Defined By Messages That Use The Use The Same Subject. On Blogs They Are Less Clearly Defined, But Emerge Through Comments And Trackbacks
Throughput	The Amount Of Data Transmitted Through The Internet Connectors In Response To A Given Request. The More 'throughput' You Deliver To Your Customers, The Better (if You're Charging Enough).
Tool	Is Used Here As Shorthand For A Software Applications On Your Computer, And Also For Applications That Are Web-based
Top Converting Keywords	This Report Breaks Out The Top Keywords And Phrases Which Lead To A Conversion. The Karcher Group Will Often Use These Words In Order To Identify Additional Optimization Opportunities And/or Phrases Worth Purchasing For Ppc. Within The Keywords Report You May See 'other' Or 'none' Being Listed. 'other' Indicates That There Were Additional Words Or Phrases That Are Not Showing In This List. 'none' Indicates That There Were Additional Conversions That Occurred As A Result Of Non-search/ppc Traffic Channels (link Or Direct).
Trackback	Some Blogs Provide A Facility For Other Bloggers To Leave A Calling Card Automatically, Instead Of Commenting. Blogger A May Write On Blog A About An Item On Blogger B's Site, And Through The Trackback Facility Leave A Link On B's Site Back To A. The Collection Of Comments And Trackbacks On A Site Facilitates Conversations.
Tracking Code	Information Typically Included In The Url That Allows An Advertiser To Track The Effectiveness Of Various Aspects Of An Advertisement. Commonly Tracked Items Include Search Term And Referring Search Engine. Direct Online Marketing™ Relies Heavily On Tracking Code Because Tracking Results Is The Only Way To Determine How Effective Our Internet Marketing Services Are.
Traffic Referral Rates	The Total Traffic Visiting Your Website Broken Out By Channel Search Engine, Ppc, Link, Or Direct. The Traffic Referral Rate Can Help Determine Which Channel Is Most Effective At Driving Traffic To Your Site.
Transparency	Enhancing Searching, Sharing, Self-publish And Commenting Across Networks Makes It Easier To Find Out What’s Going On In Any Situation Where There Is Online Activity
Troll	Is Someone Who Posts Controversial, Inflammatory, Irrelevant Or Off-topic Messages In An Online Community, Such As An Online Discussion Forum Or Chat Room, With The Primary Intent Of Provoking Other Users Into An Emotional Response Or To Generally Disrupt Normal On-topic Discussion
Tumblr	Tumblr Lets Users Share Content In The Form Of A Blog. Users Can Post Text, Photos, Quotes, Links, Music, And Videos From Your Browser, Phone, Desktop, Or Email.
Twebinar	A Mashup Between A Live Podcast/audio Broadcast And Twitter As The Backchannel For Discussion
Tweet	A Post On Twitter, A Real-time Social Messaging System
Tweetdeck	Tweetdeck Is An Application That Connects Users With Contacts Across Twitter, Facebook, Myspace, Linkedin And More.
Tweetup	An Organized Or Impromptu Gathering Of People Who Use Twitter. Users Often Include A Hashtag, Such As #tweetup Or #sftweetup, When Publicizing A Local Tweetup
Twitter	Twitter Is A Free Social Networking And Micro-blogging Service That Allows Users To Send Updates (otherwise Known As Tweets) Which Are Text-based Posts Ranging Up To 140 Characters Long Using The Web, Your Phone, Or Im. Shortly After The Queen Of England Launched Her Own Youtube Channel Last Fall, British Prime Minister Gordon Brown Started Twittering From '10 Downing St.'
Twitter (micro-blogging)	Updating Your Status By Mobile Phone Text Message
Twitter Search	Twitter Search Is A Search Engine Operated By Twitter To Search For Twitter Messages And Users In Real-time.
Twitterverse	Akin To Blogs And The Blogosphere, The Twitterverse Is Simply The Universe Of People Who Use Twitter And The Conversations Taking Place Within That Sphere
Typepad	Typepad Is A Free And Paid Blogging Platform Similar To Blogger. It Allows Users To Host And Publish Their Own Blogs.
Unconference	An Unconference Is A Facilitated, Participant-driven Conference Centered On A Theme Or Purpose. The Term 'unconference' Has Been Applied, Or Self-applied, To A Wide Range Of Gatherings That Try To Avoid One Or More Aspects Of A Conventional Conference, Such As High Fees And Sponsored Presentations.
Undernet	An Alternative Irc That Is Accessed Through A Normal, Or Public Chat Area. Its Access Is Limited, And It Is Usually Used For Private Conversations. But Be Warned Unless You Are Behind A Sophisticated Firewall, Little On The Net Is Truly Private.
Unique Users	The Total Number Of Different Users, Or Different Computer Terminals, That Have Visited A Website. This Is Measures Using Advanced Tracking Technology Or User Registration.
Unique Value Proposition (uvp)	In Essence, What It Is That Sets Your Product, Service, Or Company Apart From Others And Why Potential Clients Should Care Enough To Choose You.
Unique Visitor	A Unique Visitor Is Someone With A Unique Address Who Is Entering A Web Site For The First Time That Day (or Some Other Specified Period). Thus, A Visitor That Returns Within The Same Day Is Not Counted Twice. A Unique Visitors Count Tells You How Many Different People There Are In Your Audience During The Time Period, But Not How Much They Used The Site During The Period.
Universal Search	The Placement Of Multiple Types Of Results Within A General Search So That A User Receives Images, Videos, Local Search Results, News Articles, And More Next To General Web Pages. Also Called Blended Search.
Update	A Newsletter Sent To Fans Of A Page
Upload	To Send A File From One Computer To Another Via Modem Or Other Telecommunication Method.
Url	Uniform Resource Locator. These Are The Letters And Symbols That Make Up The Address Of Specific Web Pages. This Page’s Url Is Http://directom.com/dom/semresources/internetmarketingtermglossary/.
Usability	A Website's Usability Is Determined By The Navigation, Cart System, Forms, Etc. Conversions Are More Likely In A Site That Is Easy To Use, Navigation Is Simple And Not Too Much Effort Is Required By The User.
Usenet	Internet Message Boards, Also Known As Newsgroups. Each Board Has A Theme, And There Are Tens Of Thousands Of Usenets Concerning Every Imaginable Topic. Many Of Them Cover Professional Subjects And Societies And Are Rich Sources Of Business Information; Others Are Junk And Contain Little But Mindless Drivel.
User Created Content	User Created Content, Sometimes Referred To As User Generated Content, Refers To Various Kinds Of Media Content, Publicly Available, That Are Produced By End-users. This Includes News, Gossip, Research, Videos, Comments, Blogs, Podcasts, Wiki Entries, Reviews And All Kids Of Digital Media.
User Generated Content (ugc)	Stands For User-generated Content, An Industry Term That Refers To All Forms Of User-created Materials Such As Blog Posts, Reviews, Podcasts, Videos, Comments And More
User Path	This Information Tracks What A User Did While On Your Site And In What Order. If The User Made A Purchase, The User Path Would Tell You What Page They Entered On And Any Subsequent Pages They Visited Before Making The Purchase.
User Session	An Accumulation Of The Total Time A User Spends On Your Site And What They Do While On Your Site. The Session Is Usually 'ended' When All Pages Have Been Closed Or After A Specific Time Of Inactivity.
Ustream	Ustream Is A Live Interactive Broadcast Platform That Enables Anyone With An Internet Connection And A Camera To Engage To Stream Video Online.
Valid Hits	A Further Refinement Of Hits, Valid Hits That Deliver All Information To A User. Excludes Hits Such As Redirects, Error Messages, And Computer Generated Hits.
Viddler	Viddler Is A Popular Video Sharing Site Similar To Youtube And Vimeo In Which Users Can Upload Videos To Be Hosted Online And Shared And Watched By Others.
Video Blog	A Video Blog Is A Blog The Produces Regular Video Content Often Around The Same Theme On A Daily Or Weekly Basis. An Example Of A Successful Video Blog Is Wine Library Tv.
Videoblog (or Vlog)	Is Simply A Blog That Contains Video Entries. Some People Call It Video Podcasting, Vodcasting Or Vlogging
View	A View Is, Depending On What’s Meant, Either An Ad View Or A Page View. Usually An Ad View Is What’s Meant. There Can Be Multiple Ad Views Per Page Views. View Counting Should Consider That A Small Percentage Of Users Choose To Turn The Graphics Off (not Display The Images) In Their Browser.
Viewer	Another Name For A Help Application.
Vimeo	Vimeo Is A Popular Video Sharing Service In Which Users Can Upload Videos To Be Hosted Online And Shared And Watched By Others. Vimeo User Videos Are Often More Artistic And The Service Does Not Allow Commercial Video Content.
Viral Loop	The Planned Mechanic That Encourages Me To Share A Property With My Friends
Viral Marketing	Viral Marketing Refers To Marketing Techniques That Use Pre-existing Social Networks To Produce Increases In Brand Awareness Or To Achieve Other Marketing Objectives Through Self-replicating Viral Processes.
Viralocity	The Number Of New Users Gained For Each User. Eg. A Viralocity Of 1 Means For Each User One New User Is Gained.
Virtual Currency	Virtual Currencies Are Used In Games And Social Networks To Let Users Buy Items On The Platform. Virtual Currencies Are Indexed On Real Currency And Are Bought By Users.
Virtual Goods	Non-physical Items That People Still Pay For A Virtual Tractor In Farmville For Example, A Mythril Sword On Worlds Of Warcraft And A 50 By 50 Pixel Rose On Facebook
Virtual World	Is An Online Computer-simulated Space Like Second Life That Mixes Aspects Of Real Life With Fantasy Elements
Virus	A Virus Is A Program That Can Be Downloaded Onto Your Computer Or Network From The Internet. Some Are Harmless, While Others Are Programmed To Destroy Your System, Trash Your Files, And Disable Your Software. No Kidding. So Be Careful. Use Antivirus Programs. They Take A Few Extra Minutes Everyday To Use, But The Protection Is Worth It.
Visit	A Visit Is A Web User With A Unique Address Entering A Web Site At Some Page For The First Time That Day (or For The First Time In A Lesser Time Period). The Number Of Visits Is Roughly Equivalent To The Number Of Different People That Visit A Site. This Term Is Ambiguous Unless The User Defines It, Since It Could Mean A User Session Or It Could Mean A Unique Visitor That Day.
Visitor Session	Represents How Much Time A Unique Visitor Spent On Your Site. As You Read Through Our Site, For Instance, You're Adding One 'visitor Session' To Our Statistics. Thanks!
Visits	A Sequence Or Requests Made By One User At One Site. If A Visitor Does Not Request Any New Information For A Period Of Time, Known As The Time-Out Period, Then The Next Request By The Visitor Is Considered A New Visit. To Enable Comparison Among Sites, I/pro Uses A Thirty-minute Time-out.
Visual Mail	E-Mail Containing Graphics, Animation, And Sound, Pioneered By E-postdirect.
Vrml (visual Reality Modeling Language)	This Is An Online Programming Language For Creating Three-Dimensional Programs. Looks Pretty, But At Current Bandwidths It's Pre-e-e-etty Slow.
W3c (world Wide Web Consortium)	They Develop Interoperable Technologies (specifications, Guidelines, Software, And Tools) To Lead The Web To Its Full Potential.
Wais (wide Area Information Server)	Wais, Pronounced 'ways,' Search For Data Through Online Gopher Databases. Unless You Are Looking For Scientific Information, Look Somewhere Else.
Wall	Shared Discussion Board Specifically About An Individual And Displayed On The Individual Profile.
Warm Traffic	Sending Users To Your Web Site That Have Already Been Engaged Via A Social Page Or App – Eg. “warmed Up” Users Who Are More Likely To Convert To Customers
Web 2.0	Web 2.0 Is The Network As Platform, Spanning All Connected Devices; Web 2.0 Applications Are Those That Make The Most Of The Intrinsic Advantages Of That Platform: Delivering Software As A Continually-updated Service That Gets Better The More People Use It, Consuming And Remixing Data From Multiple Sources, Including Individual Users, While Providing Their Own Data And Services In A Form That Allows Remixing By Others, Creating Network Effects Through An “architecture Of Participation,” And Going Beyond The Page Metaphor Of Web 1.0 To Deliver Rich User Experiences.
Web 3.0	Web 3.0 Is Defined As The Creation Of High-quality Content And Services Produced By Gifted Individuals Using Web 2.0 Technology As An Enabling Platform. Web 2.0 Services Like Digg And Youtube Evolve Into Web 3.0 Services With An Additional Layer Of Individual Excellence And Focus. Web 3.0 Has Also Been Defined As Highly Specialized Information Silos, Moderated By A Cult Of Personality, Validated By The Community, And Put Into Context With The Inclusion Of Meta-data Through Widgets.
Web Analytics	The Act Of Analyzing A Site's Seo, Usability And Statistics To Determine What Factors Created The Greatest Traffic And Conversions, Or What Changes Need To Be Made.
Web Browser	The Program You Use To Access The Internet. Common Browsers Include Microsoft Internet Explorer (ie), Apple’s Safari, And Mozilla Firefox.
Web Conferencing	Is Used To Conduct Live Meetings Or Presentations Over The Internet
Web Feed	Such As Rss Or Atom, Allow You To Read, Listen Or Watch New Content On A Blog Or A Website Without Having To Revisit That Site
Web Hosting	Where A Website 'lives' - Where The Data For A Site Is Actually Stored.
Web Mail	Email That Can Be Accessed Over The Internet From Any Internet Connection.
Web Metrics	See Analytics.
Web Page	An Html Document On The Web, Usually One Of Many Together That Make Up A Web Site.
Web Standards	The World Wide Web Consortium (w3c), Along With Other Groups And Standards Bodies, Established Technologies For Creating And Interpreting Web-based Content. These Technologies, Which We Call 'web Standards', Are Carefully Designed To Deliver The Greatest Benefits To The Greatest Number Of Web Users While Ensuring The Long-term Viability Of Any Document Published On The Web. Designing And Building With These Standards Simplifies And Lowers The Cost Of Production, While Delivering Sites That Are Accessible To More People And More Types Of Internet Devices. Sites Developed Along These Lines Will Continue To Function Correctly As Traditional Desktop Browsers Evolve, And As New Internet Devices Come To Market.
Web-based Tools	Google, Yahoo And A Host Of Other Commercial Organisations Provide An Increasing Range Of Free Or Low-cost Tools Including Email, Calendars, Word Processing, And Spreadsheets That Can Be Used On The Web Rather Than Your Desktop
Webcasting	Refers To The Ability To Use The Web To Deliver Live Or Delayed Versions Of Audio Or Video Broadcasts
Webinar	“web Seminar”. These Virtual Seminars Allow People From Anywhere In The World To Attend Via An Internet Connection. They Offer Tremendous Opportunities For Businesses To Reach Out To People Over Large Geographic Areas At Low Costs.
Webmaster	The Individual Assigned To Administering A Corporation Or Organization's Website. This Person Lays Out The Information Trees, Designs The Look, Codes Html Pages, Handles Editing And Additions, And Checks That Links Are Intact. In Addition, The Mail Generated By The Site.
Website	A Collection Of Files That Are Arranged On The World Wide Web Under A Common Address And Allows Retrieval Via A Browser.
White Hat Seo	Used To Describe Certain Search Engine Optimization (seo) Methods, Being “white Hat” Means Using Only Seo Techniques That Are Completely Above Board And Accepted By The Search Engines. Doing The Opposite (black Hat) Can Lead To Your Web Site Seeing Its Rankings Drop Drastically – Or Being Banned Altogether – Even If The Search Engine Optimization Tactics Aren’t Currently Banned By Search Engines.
Widget	A Widget Is An Element Of A Graphical User Interface That Displays An Information Arrangement Changeable By The User, Such As A Window Or Text Box.
Widgets	Stand-alone Applications You Can Embed In Other Applications, Like A Website Or A Desktop, Or View On Its Own On A Pda. These May Help You To Do Things Like Subscribe To A Feed, Do A Specialist Search, Or Even Make A Donation.
Wiki	A Wiki Is A Collaborative Website That Can Be Directly Edited By Anyone With Access To It. Wikipedia Is A Well-known Example. Since Its Creation In 2001, Wikipedia Has Rapidly Grown Into The Largest Reference Web Site On The Internet. The Content Of Wikipedia Is Free, And Is Written Collaboratively By People From All Around The World.
Wikipedia	Wikipedia Is A Free, Web-based, Collaborative, Multilingual Encyclopedia Project Supported By The Non-profit Wikimedia Foundation. Its 15 Million Articles (over 3.3 Million In English) Have Been Written Collaboratively By Volunteers Around The World, And Almost All Of Its Articles Can Be Edited By Anyone With Access To The Site.
Word-of-Mouth Marketing	Sometimes Called Grassroots Marketing Or Conversational Marketing, Is An Umbrella Term For Dozens Of Techniques That Can Be Used To Engage And Energize Customers
Wordpress	Wordpress Is A Content Management System And Contains Blog Publishing Tools That Allow Users To Host And Publish Blogs.
World Wide Web (www)	The Web Computer Users To Access Information Across Systems Around The World Using Urls To Identify Files And Systems, And Hypertext Links To Move Between Files On The Same Or Different Systems. The Web Is A Client/server Information System That Supports The Retrieval Of Data In The Form A Text, Graphics, And Multimedia In A Uniform Html Format. Allowing Hypertext Links And Interactivity On An Unprecedented Level, Its Introduction Transformed A Sleepy, Academic Communications System Into A Powerful Marketing Tool Linking Businesses And Customers Around The World.
Wysiwyg	'what You See Is What You Get' - A Desktop Or Web Application That Allows Someone Without Knowledge Of Html To Construct Web Pages/sites. Typical Online Solutions Work Very Similar To Microsoft Word By Dragging And Dropping Elements As The Application Writes The Supporting Html In The Behind The Scenes.
Xml	Extensible Markup Language. Content Developers Use This Language With A Variety Of Forms Of Content, Including Text, Audio, And Visual In Order To Allow Users To Define Their Own Elements And Pull The Data At Their Pace. Xml Has Played A Huge Part In The Transformation Of The Web Towards Web 2.0.
Xml (or Extensible Markup Language)	Is An Advanced Language Developed By The World Wide Web Consortium (w3c) To Complement Html. Html Is About Displaying Information, While Xml Is About Describing Information
Yammer	Yammer Is A Business Communication Tool That Operates As An Internal Twitter-like Messaging System For Employees Within An Organization. It Is Used To Provide Real-time Communication And Reduce The Need For E-mail.
Yelp	Yelp Is A Social Network And Local Search Website That Provides Users With A Platform To Review, Rate And Discuss Local Businesses. Over 31 Million People Access Yelp’s Website Each Month, Putting It In The Top 150 U.s. Internet Websites.
Youtube	Youtube Is A Video-sharing Website On Which Users Can Upload, Share, And View Videos. Three Former Paypal Employees Created Youtube In February 2005. In November 2006, Youtube, Llc Was Bought By Google Inc. For "1.65 Billion, And Is Now Operated As A Subsidiary Of Google. Youtube Is The Largest Video Sharing Site In The World.
Zoho	Zoho Is A Suite Of Online Web Applications Geared Towards Business Productivity And Collaboration.
Zooomr	Zooomr Is A Online Photo Sharing Service Similar To Flickr.

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