Direct Marketing

While there are many forms of marketing, we focus on direct marketing that can produce measureable & repeatable results. We blend marketing methodologies & technologies to ensure that all of our marketing processes are quantifiable.

At the heart of all of our services, is database marketing methodology.

We work with many experienced vendors & industry professionals to add expertise & value into areas that are not our core competencies (ie list brokers, lettershops, payment processors, copywriters, translators, graphic designers, web designers etc). Many of our clients are vendors & industry professionals that do not have a core competencies in advanced data processing & database marketing.

Our marketing services include: direct response marketing, database marketing, direct mail, telemarketing & email marketing.

We can assist you in all forms of direct marketing for one-off to recurring cross-media marketing projects.

Contact us for a free initial consulting.

Database Marketing

This is our main area of expertise. We believe that knowing more about your customers through collecting & using pertinent data, to service their needs, is very important in attracting & retaining customers. We employ sophisticated list segment generation techniques that can be tailored on the fly. We continuously assist in raising the bar by conducting multivariable testing & subsequent analysis.

Cross-Media Marketing

We are experienced with traditional & new online marketing media. We know what works for each type of marketing method & most importantly, what doesn't work.

For larger marketing campaigns, we put together a Promotional Mix that encompasses various marketing methods.

We seek synergy & consistency in our marketing efforts. Whether the goal is simply generating leads for subsequent follow up sales, cross-sell or up-sell, we brainstorm ways to maximize potential profit.

Direct Mail

Direct mail has stood the test of time. Many companies have lowered direct mail expenditures to online forms of marketing. But let's face it, we are bombarded everyday with information overload. We get so much SPAM & email solicitations daily because it is relatively inexpensive & there are no barriers to entry. One person on a computer can easily send out an email broadcast.

Direct mail solicitations have been known to get customer purchases, even 1 year after it was originally sent! Why? Because it is easy to put aside a piece of paper & read it anywhere (ie relaxing in a hot tub). A nice copy seems so legitimate, as opposed to an email that can easily be spoofed. While you cannot take possession of a rented legitimate email prospect list, you are sent a rented direct mail list. List owners use decoy addresses to ensure that their list rental agreement is not abused.

A Merge / Purge is done to de-duplicate (intra dupes) the data & identify multibuyers (ie inter dupes - 1st of a dupe, 2nd of a dupe, 3rd of dupe etc). These multibuyers are people who are found in multiple prospect lists & are there because they bought from multiple companies. You can legitimately use them as many times as they are multibuyers.

It's not suprising then that based on recent Direct Marketing Association (DMA) statistics, Direct Mail still out performs email marketing with regards to conversion rate in all categories (ie prospect & house).

Direct Response

The goal of direct response marketing is to solicit a direct response which is specific and quantifiable. We focus on internet based direct response marketing such as banner advertising, interstitials & Youtube.