Database Services

Building & maintaining solid relationships with your customers is critical to the success & growth of your business. The more relevant information you have on your customers, the more likely you will cater to their needs.

Based on the information we gather about your business & analysis of your customer data, we can make direct marketing recommendations based on the scope of your marketing campaign.

Contact us for a free initial consulting.

Database Design & Development

We can create new customized database systems or upgrade your existing Legacy Systems. Based on your budget & operational processes, we can recommend from low cost database software (for basic customer service) to expensive enterprise class (for mission critical financial operations).

Data Processing

Our data processing services are tailored for direct marketing prospect lists (ie email, telemarketing, direct mail).

The main goals for our data processing services are to minimize waste & maximize potential profit.

Our data processing services include (but is not limited to): Data Hygiene (Data Cleansing / Scrubbing, Data Correction & Verification), Data Enhancement / Data Append, Merge / Purge, Postal Presort, & Computer Verification (CV) Report.

We have extensive experience processing mass contact list data for Australia, Canada, France, Germany, Japan, United Kingdom & United States. We are currently expanding our systems to provide direct marketing services for China.

Our data processing services include:

• Data Hygiene

  • Usually, prospect lists & customer databases are not error free (in varying degrees). Dirty data have errors, including incorrect spelling & punctuation of names / addresses, redundant data or bad data (incomplete names, reversed names, data in the wrong fields, missing data like Zip code etc).

  • Data hygiene is very important in minimizing waste & saving cost. This is obviously important with direct mail marketing, as there is cost associated with inventory & postage used. It can also be very costly for mass email marketing, as bandwidth is needlessly used on top of making your company look inept by sending duplicate data or addressing people with incomplete names.

• Data Cleansing / Scrubbing

  • Our data cleansing processes identify, correct or delete; incomplete, inaccurate, incorrect or irrelevant records from your database and / or prospect lists.

  • Since there are variations in data sets from business to business, we ensure the data is consistent with your existing data sets for easy subsequent data processing by your own inhouse staff.

• Data Correction & Verification

  • "Over 40 million Americans change their address annually, which creates formidable obstacles in maintaining a high-quality mailing list." - USPS

  • Data correction & verification processes are outsourced to larger data service bureaus that are licensed with their country's postal systems (ie USPS - National Change of Address (NCOA) & Coding Accuracy Support System (CASS)).

    This ensures that the data is current & highly deliverable. It also is one of the fundamental steps in direct mail to ensure you get postal rate discounts (ie Automation vs Nonautomation).

• Data Enhancement / Data Append

  • Data enhancement services are designed to add additional insight into your lists. For example, email append will match email addresses to your direct mail list. Demographic information may also be available for B2B & B2C lists (such as NAICS / SIC codes, Employee Count, Annual Sales, Credit Rating, Race, Income, Age, Gender, Birth Date, Buying Preferences etc).

• Merge / Purge

  • We excel at merging data because it is the best way to identify multibuyers from multiple prospect lists. Multibuyers that have bought similar products & services from multiple companies are more likely to buy yours. Since most direct marketing campaigns have constraints such as inventory quantities, budget & time factors, it is best to utilize the best potential responders in every mailing campaign to maximize profit potential.

  • Purging data (such as Do Not Mail Blacklists & customers that frequently bounce cheques) is also equally important in ensuring you minimize waste & save cost.

  • Additionally, our process ensures all prospect lists get fair credit from multibuyers for subsequent mailing performance statistics analysis. This will help when placing subsequent list orders. We can customize this to your preference, for example rewarding lists that come in early (which may be important for multiple merge scenerios - early vs late merge - timing factor).

• Postal Presort

  • Postal Presort is one of the fundamental requirements in getting postal rate discounts (for example USPS Automated vs Nonautomated Rates) for direct mail marketing.

• Computer Verification (CV) Report

  • Our computer verification reports are designed to provide you with relevant & useful information from each data processing job (usually done for Merge / Purge). You can use our reports to justify deductions from list rental cost. After all, why should you pay for names that you could not use.

  • Other than the basics, we can also produce advanced CVs (in conjunction with our other data services) that report New-To-House, New-To-List, & flag previous Non-Responders for example.

Data Mining & Analysis

Our data mining & analysis services can help transform your data into business intelligence, which will give you an informational advantage over competitors.

It's all about minimizing waste & maximizing potential profit. We focus on prospects that are predicted to have a high likelihood of responding to your offer.

Overtime, we can hone your direct marketing results with controlled multivariable testing (ie price point, offer, demographics etc).

List Management

List management is very important to ensure you are consistently obtaining the best prospect lists possible. Merge Grids are employed to efficiently manage Merge / Purge jobs. We monitor the usual things like Order Date, Want By Date, Cut Off Date, Received Date, Net Name & Reciprocal arrangements.

With our data mining / analysis & data processing expertise we can determine many qualities about the lists other than just basics like Click-Through-Rate and Conversion Rate. We look at how many names are New-To-House and Non-Responders (people who have received the same offer already but did not reply) etc.

• List Sourcing

  • Using reliable & reputable sources for prospect lists is very critical to the success of any direct marketing campaign aimed at customer acquisition. Since there are so many different lists available, most list brokers focus on their niche markets. We have established relationships with many list brokers in various markets. We always recommend the prudent approach of testing the waters before going all in.

• List Generation

  • We can generate hotline lists, mailing lists, telemarketing lists, emailing lists etc to your exact specifications. You may want to add additional information to each prospect. For example, barcodes, keycodes or mailing codes to facilitate data entry & subsequent list statistics. This service would use our data processing services to ensure the lists are top quality with regards to data hygiene. We can easily Nth or convert data as well through splitting, concatenating & parsing data. It's kind of like preparing a gourmet meal from raw ingredients. With regards to data processing, consider us 4 star Michelin chefs.

  • You may require lists made up of various list segments (data clusters). We can put together lists with various list segments such as (3 x 1M-NH) + (2 x House). In other words, a list segment comprised of 3 time multibuyer from 1M Merge that is also New-To-House AND 2 time multibuyers from your House file (ie 5 time multibuyer - 3 from the Merge & 2 from the House for a specified period of time).

  • Whatever criteria you want for each list segment, we can do it! We recommend using statistically significant list segment sample groups for multivariable testing.

• List Fulfillment

  • We can assist you with hotline & prospect list rental fulfillments. We can work with you or list brokers to process each order in a timely manner. If you need a list shipped out on a weekend, no problem. Rush orders. No problem. We can ship it out within the hour.

• List Statistics

  • List statistics is very important in determining what lists you should be renting in the future. We go beyond the basics. While a high conversion rate may seem great at first glance, we also look at factors like New-To-House to ensure there's a steady fresh stream of new customers coming in.

  • We are experts at evaluating list statistics & subsequently applying them to direct marketing campaigns. It's all about minimizing waste & maximizing potential profit